Vie de Mer Paris

Challenging Ageism in the Beauty Industry

Vie de Mer, a luxury skincare brand, had a vision to redefine the way the industry looks at aging, inspiring women of all ages to boldly celebrate their beauty. We crafted a narrative that looked at their powerful ingredients through the lens of a female journey of discovery, developing visual assets, emotionally relatable copy, and a user experience that gives women the space to be wholly themselves.

Client

Vie De Mer Paris

Industry

Skincare

Services

Branding, Creative, Social, Marketing

GETTING THE MESSAGE OUT

Consumers need multiple touch points with consistent, relevant messaging to connect with a brand.

Website

A minimalist design showcasing the brand pillars in both imagery and copy, and lifestyle content about the beauty of aging.

Social

Daily posts, stories and reels of luxurious photography, empowering statements, and ingredient stories on Instagram and Facebook.

Email Marketing

Weekly email direct marketing alternating between product-driven stores and lifestyle editorial to engage consumers at the emotional level.

THE FUTURE OF VIE DE MER

We’ve developed a robust marketing program that creates interaction points with consumers down the funnel – email direct marketing, advertising, SEO, editorial, social media and website. This is only the beginning for this indie luxury brand that is poised to become the leader in its category.