Vie de Mer Paris
Challenging Ageism in the Beauty Industry
Vie de Mer, a luxury skincare brand, had a vision to redefine the way the industry looks at aging, inspiring women of all ages to boldly celebrate their beauty. We crafted a narrative that looked at their powerful ingredients through the lens of a female journey of discovery, developing visual assets, emotionally relatable copy, and a user experience that gives women the space to be wholly themselves.
Client
Vie De Mer ParisIndustry
SkincareServices
Branding, Creative, Social, Marketing![mid6-11](https://www.piercemattie.com/wp-content/uploads/2023/02/mid6-11.jpg?x13177)
![mid6-2](https://www.piercemattie.com/wp-content/uploads/2023/02/mid6-2.jpg?x13177)
![mid6-3](https://www.piercemattie.com/wp-content/uploads/2023/02/mid6-3.jpg?x13177)
GETTING THE MESSAGE OUT
Consumers need multiple touch points with consistent, relevant messaging to connect with a brand.
![mid6-4](https://www.piercemattie.com/wp-content/uploads/2023/02/mid6-4.jpg?x13177)
THE FUTURE OF VIE DE MER
We’ve developed a robust marketing program that creates interaction points with consumers down the funnel – email direct marketing, advertising, SEO, editorial, social media and website. This is only the beginning for this indie luxury brand that is poised to become the leader in its category.