Vie de Mer Paris
Challenging Ageism in the Beauty Industry
Vie de Mer, a luxury skincare brand, had a vision to redefine the way the industry looks at aging, inspiring women of all ages to boldly celebrate their beauty. We crafted a narrative that looked at their powerful ingredients through the lens of a female journey of discovery, developing visual assets, emotionally relatable copy, and a user experience that gives women the space to be wholly themselves.
ClientVie De Mer Paris
ServicesBranding, Creative, Social, Marketing
GETTING THE MESSAGE OUT
Consumers need multiple touch points with consistent, relevant messaging to connect with a brand.
THE FUTURE OF VIE DE MER
We’ve developed a robust marketing program that creates interaction points with consumers down the funnel – email direct marketing, advertising, SEO, editorial, social media and website. This is only the beginning for this indie luxury brand that is poised to become the leader in its category.