Paula’s Choice, a results-driven skincare brand, launched their Good Fight initiative, a campaign to celebrate women in all walks of life empowering other women. To get the word out we partnered with 75 micro influencers from all over the country, to share emotionally accessible stories of challenge and triumph. The results were overwhelmingly positive and inspirational, with high-levels of engagement for each influencer. The Good Fight influencer program resulted in 42,000 likes and 1,900 comments, and generated 2,200 new Instagram followers for Paula’s Choice.
ServicesInfluencer, Public Relations, Events
Next Up, Products
With the ethos of Paula’s Choice firmly established, we needed to get the word out about the incredible products. We chose the launch of Paula’s Choice Omega+ Complex line as our starting point and conceptualized and produced a pop up shop for magazine editors, online editors and both macro and micro beauty influencers based in the New York area. Building off the lightweight and airy consistency of the products, we built a space staged with clouds against a sky backdrop, with multiple activations for photo and video. 175 people attended the event, which we followed up with a mailer to an additional 150 people across the country. The creative campaign results in more than 400 pieces of content reaching 32.7 million followers.