Paula’s Choice
#choosethefight
Paula’s Choice, a results-driven skincare brand, launched their Good Fight initiative, a campaign to celebrate women in all walks of life empowering other women. To get the word out we partnered with 75 micro influencers from all over the country, to share emotionally accessible stories of challenge and triumph. The results were overwhelmingly positive and inspirational, with high-levels of engagement for each influencer. The Good Fight influencer program resulted in 42,000 likes and 1,900 comments, and generated 2,200 new Instagram followers for Paula’s Choice.
Client
Paula's ChoiceIndustry
SkincareServices
Influencer, Public Relations, Events It takes serious COURAGE to stand up for what you believe in and not remain silent. I used to think being KIND translated as becoming someone’s doormat and accommodating another’s wishes - no complaining, good attitude, and with a smile. 😂😆😬 That former chronic people pleaser has learned that it is MOST kind to share what you truly believe in - and still allow others to speak their truth. Sharing your opinions while still respecting someone else’s perspective. 💝
An example of mine is when someone “tells” me my reality vs. asking questions and each time, I have to speak up to make my truth known. Honestly, it can be exhausting, but each time I speak up for myself, I value myself a little more. I gain confidence in who I am and what I believe.
Big or small, what would courage look like for you? #ChooseTheFight paulaschoice #sponsored
It takes serious COURAGE to stand up for what you believe in and not remain silent. I used to think being KIND translated as becoming someone’s doormat and accommodating another’s wishes - no complaining, good attitude, and with a smile. 😂😆😬 That former chronic people pleaser has learned that it is MOST kind to share what you truly believe in - and still allow others to speak their truth. Sharing your opinions while still respecting someone else’s perspective. 💝
An example of mine is when someone “tells” me my reality vs. asking questions and each time, I have to speak up to make my truth known. Honestly, it can be exhausting, but each time I speak up for myself, I value myself a little more. I gain confidence in who I am and what I believe.
Big or small, what would courage look like for you? #ChooseTheFight paulaschoice #sponsored
I’ve partnered with paulaschoice to share a story where I chose #courageovercomfort. I spent some time reflecting on this and trying to think of the perfect example to share. I then realized that I don’t have just one example that embodies this mantra because it is something that I have been trying to instill in my life as I maneuver through it. As I have said before, sometimes the best opportunities and moments come from the situations that make you the most uncomfortable. By stepping out of your comfort zone, you’re allowing yourself to experience new things and to grow. So now I’m asking you...what can you do today/tomorrow/this weekend to take that step and choose #courageovercomfort? Let’s get the conversation started....leave me a comment below with your thoughts/ideas! #ChooseTheFight #ad .
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#boston #americanstyle #bostonlife #bostonstyle #bostonfashion #bostonblogger #bosbloggers #denimstyle #boston
I’ve partnered with paulaschoice to share a story where I chose #courageovercomfort. I spent some time reflecting on this and trying to think of the perfect example to share. I then realized that I don’t have just one example that embodies this mantra because it is something that I have been trying to instill in my life as I maneuver through it. As I have said before, sometimes the best opportunities and moments come from the situations that make you the most uncomfortable. By stepping out of your comfort zone, you’re allowing yourself to experience new things and to grow. So now I’m asking you...what can you do today/tomorrow/this weekend to take that step and choose #courageovercomfort? Let’s get the conversation started....leave me a comment below with your thoughts/ideas! #ChooseTheFight #ad .
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#boston #americanstyle #bostonlife #bostonstyle #bostonfashion #bostonblogger #bosbloggers #denimstyle #boston
don’t you dare dim your light to make others comfortable.
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that has always been a inner battle of mine. mainly because i feel there are very few people throughout my life who have really known or understood ME. i have probably spent over half my life people pleasing- looking for acceptance.
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it’s taken me years to realize how deep rooted it really is, but little by little i have been stepping out of my comfort zone and allowing myself to thrive without judgement. because why hold back?! i love this tee as a reminder to #ChooseTheFight daily! paulaschoice #ad
don’t you dare dim your light to make others comfortable.
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that has always been a inner battle of mine. mainly because i feel there are very few people throughout my life who have really known or understood ME. i have probably spent over half my life people pleasing- looking for acceptance.
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it’s taken me years to realize how deep rooted it really is, but little by little i have been stepping out of my comfort zone and allowing myself to thrive without judgement. because why hold back?! i love this tee as a reminder to #ChooseTheFight daily! paulaschoice #ad
Sharing my fight as part of Paula’s Choice #choosethefight campaign. My fight has always been self doubt and the fear of not living up to expectations – expectations set forth in life, work, and the blogging community. More so than ever before, these past few months have been spent stepping out of my comfort zone and allowing myself the confidence to excel without judgement. It hasn’t been easy, but it makes me savor the journey that much more. //
Sharing my fight as part of Paula’s Choice #choosethefight campaign. My fight has always been self doubt and the fear of not living up to expectations – expectations set forth in life, work, and the blogging community. More so than ever before, these past few months have been spent stepping out of my comfort zone and allowing myself the confidence to excel without judgement. It hasn’t been easy, but it makes me savor the journey that much more. //
I teamed up with paulaschoice to talk about #thegoodfight and how I chose Courage Over Comfort, this shirt is really fitting for me because when I first started my shop I really was hesitant and never thought I would be where I am now with it, and I wouldn’t have been if I didn’t put everything into my shop. It’s hard whenever there is comfort in a situation, and it’s easy to let it overtake you. If you’ve been looking to make a jump in your life now is the time!! #ad #sponsored #ChooseTheFight ❤️😍
I teamed up with paulaschoice to talk about #thegoodfight and how I chose Courage Over Comfort, this shirt is really fitting for me because when I first started my shop I really was hesitant and never thought I would be where I am now with it, and I wouldn’t have been if I didn’t put everything into my shop. It’s hard whenever there is comfort in a situation, and it’s easy to let it overtake you. If you’ve been looking to make a jump in your life now is the time!! #ad #sponsored #ChooseTheFight ❤️😍
I always take courage over comfort. I have applied these words to my everyday life without even realizing it. The days when I don’t feel good in my own skin, I have the courage to reflect on it and forgive myself. On the days I speak my mind and I’m not afraid to say what I think or how I feel. I have put myself first, let go of what is not for me and walked away when I needed to. Living by this philosophy- speaking my mind, showing my feelings, walking away from situations & saying I’m sorry when I know I`m wrong. All these life experiences and everything that I have done with courage has made me live an authentic life.
The only way to a happy life is to follow what is true to YOU. Don’t let people define you, have the courage to be yourself!! Be courageous and don’t let fear make a decision for you. We are all in this world to figure life out day by day. #ChooseTheFight thank you paulaschoice for letting me be part of this!! 💕 🙏🏼✨ #ad #sponsored
I always take courage over comfort. I have applied these words to my everyday life without even realizing it. The days when I don’t feel good in my own skin, I have the courage to reflect on it and forgive myself. On the days I speak my mind and I’m not afraid to say what I think or how I feel. I have put myself first, let go of what is not for me and walked away when I needed to. Living by this philosophy- speaking my mind, showing my feelings, walking away from situations & saying I’m sorry when I know I`m wrong. All these life experiences and everything that I have done with courage has made me live an authentic life.
The only way to a happy life is to follow what is true to YOU. Don’t let people define you, have the courage to be yourself!! Be courageous and don’t let fear make a decision for you. We are all in this world to figure life out day by day. #ChooseTheFight thank you paulaschoice for letting me be part of this!! 💕 🙏🏼✨ #ad #sponsored
Choosing #courageovercomfort isn’t easy but it’s only with pressure that a diamond is formed💎
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Planning a trip with a large group of people can be a daunting task, the larger the group or the further the destination the harder coordinating becomes. Everyone has their own specific agenda with sites and to-do’s to check off that it becomes difficult or rather impossible to please everyone. As was part of the case with my upcoming trip to #Europe -too many people wanted to do too many things in too little time. I made a bold choice to break from the group and embark on my very first #solotrip and though there are days I’m wildly nervous about being alone in not 1 but 2 countries, there are more days where I’m giddy with excitement. Planning every detail (or not planning anything) is up to me, because it will be MY TRIP. #adulting but really, I feel brave and enlivened. #choosethefight
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Have you ever solo traveled? Where did you go? How did it go? #ad #wanderlust paulaschoice
Choosing #courageovercomfort isn’t easy but it’s only with pressure that a diamond is formed💎
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Planning a trip with a large group of people can be a daunting task, the larger the group or the further the destination the harder coordinating becomes. Everyone has their own specific agenda with sites and to-do’s to check off that it becomes difficult or rather impossible to please everyone. As was part of the case with my upcoming trip to #Europe -too many people wanted to do too many things in too little time. I made a bold choice to break from the group and embark on my very first #solotrip and though there are days I’m wildly nervous about being alone in not 1 but 2 countries, there are more days where I’m giddy with excitement. Planning every detail (or not planning anything) is up to me, because it will be MY TRIP. #adulting but really, I feel brave and enlivened. #choosethefight
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Have you ever solo traveled? Where did you go? How did it go? #ad #wanderlust paulaschoice
What’s the most uncomfortable and courageous thing you’ve done??
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I’ve always been a go getter, a persistent and (very!) stubborn Taurus. Spontaneity is one of my biggest characteristics!
Growing older, I try not to overthink things neither take impulsive decisions. That’s called balance! I’m looking forward to live a meaningful and wiser life. Trading comfort over courage is not easy, but, most of the times, it’s what will help us to grow!
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paulaschoice #ChooseTheFight #sponsored
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Qual a coisa mais desconfortável e corajosa que vc fez??
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Eu sempre fui uma pessoa de correr atrás do que eu quero, persistente e uma Taurina (muito!) teimosa. A espontaneidade é uma das minhas maiores características.
Com o passar dos anos, tento não pensar demais nas coisas, nem tomar decisões impulsivas. Isso se chama de equilíbrio! E vivo em busca dele, procurando viver uma vida com mais significado e mais sábia. Trocar o conforto pela coragem não é fácil, mas, na maioria das vezes, é o que nos ajudará a crescer!
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What’s the most uncomfortable and courageous thing you’ve done??
•
I’ve always been a go getter, a persistent and (very!) stubborn Taurus. Spontaneity is one of my biggest characteristics!
Growing older, I try not to overthink things neither take impulsive decisions. That’s called balance! I’m looking forward to live a meaningful and wiser life. Trading comfort over courage is not easy, but, most of the times, it’s what will help us to grow!
•
paulaschoice #ChooseTheFight #sponsored
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Qual a coisa mais desconfortável e corajosa que vc fez??
•
Eu sempre fui uma pessoa de correr atrás do que eu quero, persistente e uma Taurina (muito!) teimosa. A espontaneidade é uma das minhas maiores características.
Com o passar dos anos, tento não pensar demais nas coisas, nem tomar decisões impulsivas. Isso se chama de equilíbrio! E vivo em busca dele, procurando viver uma vida com mais significado e mais sábia. Trocar o conforto pela coragem não é fácil, mas, na maioria das vezes, é o que nos ajudará a crescer!
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I was asked by paulaschoice to share a story of choosing #courage over #comfort & the first thing that came to mind was my recent blog post on my #anxiety. I’ve been dealing with anxiety for a few years now, and it has definitely not been easy. If my blog post can help one person not feel alone, then sharing my story was worth it 🙌🏼 if you missed it, head to blondemeetscity.com or tap the link in my bio #ChooseTheFight #ad swipe ➡️ for outfit deets
I was asked by paulaschoice to share a story of choosing #courage over #comfort & the first thing that came to mind was my recent blog post on my #anxiety. I’ve been dealing with anxiety for a few years now, and it has definitely not been easy. If my blog post can help one person not feel alone, then sharing my story was worth it 🙌🏼 if you missed it, head to blondemeetscity.com or tap the link in my bio #ChooseTheFight #ad swipe ➡️ for outfit deets
When I was first starting out in photography I assisted on many photoshoots where they models were really new, young and sometimes a bit scared. In the midst of everything I saw that too often the photographer and team would talk about them as if they weren`t there, as if they were a prop. I guess that`s easy to do when you have a high volume of work and you see so many faces in a day but it`s dehumanizing.
Because of that I`ve always made an effort to speak to my models and team members in a personal and respectful manner. These are people that you are working with and you have duty to put out courage and strength in your industry. You have control over the way you approach your work and how you want people to see you.
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paulaschoice #choosethefight #portrait #blackandwhite #losangeles #LA #photographer #truth #metoo #photoindustry #fashionindustry #letstalkaboutit #sponsored #howitworks #womeninphotography #womeninfilm #makeitright #respect #blogger #LA #DTLA
When I was first starting out in photography I assisted on many photoshoots where they models were really new, young and sometimes a bit scared. In the midst of everything I saw that too often the photographer and team would talk about them as if they weren`t there, as if they were a prop. I guess that`s easy to do when you have a high volume of work and you see so many faces in a day but it`s dehumanizing.
Because of that I`ve always made an effort to speak to my models and team members in a personal and respectful manner. These are people that you are working with and you have duty to put out courage and strength in your industry. You have control over the way you approach your work and how you want people to see you.
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paulaschoice #choosethefight #portrait #blackandwhite #losangeles #LA #photographer #truth #metoo #photoindustry #fashionindustry #letstalkaboutit #sponsored #howitworks #womeninphotography #womeninfilm #makeitright #respect #blogger #LA #DTLA
My entire life {no exaggeration} I have always felt less than. Always so afraid to do or say the wrong thing in case it would trigger a reaction from someone who would realize what I already believed.. that I just wasn’t good enough.
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Let me tell you.. there is no lonelier way to grow up. If I could take my younger self by the shoulders I would shake her so violently hard until she realized just how perfectly she was made in God’s image.. and that He makes no mistakes. It took me a *really* long time to stand up and be unafraid to show the world who I am, flaws and all, and know that no matter what “they” say.. I am enough. I matter. My voice is important.
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Two years ago I decided to follow my dreams and simultaneously open a boutique and start an official writing career. It was by far one of the best decision I’ve ever made ❤️ Share with me below.. when was a time you chose #CourageOverComfort ?
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#ChooseTheFight #ad #sponsored paulaschoice
My entire life {no exaggeration} I have always felt less than. Always so afraid to do or say the wrong thing in case it would trigger a reaction from someone who would realize what I already believed.. that I just wasn’t good enough.
.
Let me tell you.. there is no lonelier way to grow up. If I could take my younger self by the shoulders I would shake her so violently hard until she realized just how perfectly she was made in God’s image.. and that He makes no mistakes. It took me a *really* long time to stand up and be unafraid to show the world who I am, flaws and all, and know that no matter what “they” say.. I am enough. I matter. My voice is important.
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Two years ago I decided to follow my dreams and simultaneously open a boutique and start an official writing career. It was by far one of the best decision I’ve ever made ❤️ Share with me below.. when was a time you chose #CourageOverComfort ?
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#ChooseTheFight #ad #sponsored paulaschoice
Some women fear the fire. Some women simply become it.
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Sharing my truths and speaking out and empowering other women lights a fire in me. 🔥One of my favorite projects I’ve ever been a part of was teaming up with PaulasChoice to share a story of when I chose Courage Over Comfort. Seeing all your responses truly filled my heart, and I’m so excited and humbled that the amazing team at Paula’s Choice has teamed up with me yet again to gift two of MY amazing friends and followers a shirt of their own {like the one pictured here.}
GIVEAWAY CLOSED! Winners notified by DM!
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🎉🎉🎉
Here’s how you enter:
•Follow PaulasChoice
•Like this photo
•Comment and tag a friend!
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This giveaway is open for 48 hours and I’ll be selecting TWO lucky winners! Good luck! #ChooseTheFight
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#ad #sponsored
Some women fear the fire. Some women simply become it.
.
Sharing my truths and speaking out and empowering other women lights a fire in me. 🔥One of my favorite projects I’ve ever been a part of was teaming up with PaulasChoice to share a story of when I chose Courage Over Comfort. Seeing all your responses truly filled my heart, and I’m so excited and humbled that the amazing team at Paula’s Choice has teamed up with me yet again to gift two of MY amazing friends and followers a shirt of their own {like the one pictured here.}
GIVEAWAY CLOSED! Winners notified by DM!
.
🎉🎉🎉
Here’s how you enter:
•Follow PaulasChoice
•Like this photo
•Comment and tag a friend!
.
This giveaway is open for 48 hours and I’ll be selecting TWO lucky winners! Good luck! #ChooseTheFight
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#ad #sponsored
Next Up, Products
With the ethos of Paula’s Choice firmly established, we needed to get the word out about the incredible products. We chose the launch of Paula’s Choice Omega+ Complex line as our starting point and conceptualized and produced a pop up shop for magazine editors, online editors and both macro and micro beauty influencers based in the New York area. Building off the lightweight and airy consistency of the products, we built a space staged with clouds against a sky backdrop, with multiple activations for photo and video. 175 people attended the event, which we followed up with a mailer to an additional 150 people across the country. The creative campaign results in more than 400 pieces of content reaching 32.7 million followers.
