Paula’s Choice
#choosethefight
Paula’s Choice, a results-driven skincare brand, launched their Good Fight initiative, a campaign to celebrate women in all walks of life empowering other women. To get the word out we partnered with 75 micro influencers from all over the country, to share emotionally accessible stories of challenge and triumph. The results were overwhelmingly positive and inspirational, with high-levels of engagement for each influencer. The Good Fight influencer program resulted in 42,000 likes and 1,900 comments, and generated 2,200 new Instagram followers for Paula’s Choice.
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Paula's ChoiceIndustry
SkincareServices
Influencer, Public Relations, Events I’ve partnered with paulaschoice to share a story where I chose #courageovercomfort. I spent some time reflecting on this and trying to think of the perfect example to share. I then realized that I don’t have just one example that embodies this mantra because it is something that I have been trying to instill in my life as I maneuver through it. As I have said before, sometimes the best opportunities and moments come from the situations that make you the most uncomfortable. By stepping out of your comfort zone, you’re allowing yourself to experience new things and to grow. So now I’m asking you...what can you do today/tomorrow/this weekend to take that step and choose #courageovercomfort? Let’s get the conversation started....leave me a comment below with your thoughts/ideas! #ChooseTheFight #ad .
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#boston #americanstyle #bostonlife #bostonstyle #bostonfashion #bostonblogger #bosbloggers #denimstyle #boston

I’ve partnered with paulaschoice to share a story where I chose #courageovercomfort. I spent some time reflecting on this and trying to think of the perfect example to share. I then realized that I don’t have just one example that embodies this mantra because it is something that I have been trying to instill in my life as I maneuver through it. As I have said before, sometimes the best opportunities and moments come from the situations that make you the most uncomfortable. By stepping out of your comfort zone, you’re allowing yourself to experience new things and to grow. So now I’m asking you...what can you do today/tomorrow/this weekend to take that step and choose #courageovercomfort? Let’s get the conversation started....leave me a comment below with your thoughts/ideas! #ChooseTheFight #ad .
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#boston #americanstyle #bostonlife #bostonstyle #bostonfashion #bostonblogger #bosbloggers #denimstyle #boston
Well folks, just like everyone I have struggled with loving my body and being accepting of it. For many years I have always thought about what should I look like.. Should I be fitter? The usual body issues... but, through COURAGE I said I am beautiful no matter what! 💛 and that`s what I want to share with you guys, everyone is full of both inner and outer beauty! 👏🏻 so join me with paulaschoice and the #choosethefight movement! What`s your story? #ad

Well folks, just like everyone I have struggled with loving my body and being accepting of it. For many years I have always thought about what should I look like.. Should I be fitter? The usual body issues... but, through COURAGE I said I am beautiful no matter what! 💛 and that`s what I want to share with you guys, everyone is full of both inner and outer beauty! 👏🏻 so join me with paulaschoice and the #choosethefight movement! What`s your story? #ad
I’ll never forget the time when someone in front of me at a Starbucks drive-thru paid for my order. It inspired me to pay for the person behind me. Sometimes something simple might be a courageous act of kindness to someone else. It would have been a lot more comfortable for that person to only pay for their order, or for me to just take a free grande two pump vanilla latte made with almond milk (😋) than to continue the love. But courageousness is contagious! And courage doesn’t have to always be something HUGE. Look for ways to be courageous every day. I’ve teamed up with paulaschoice to #choosethefight for courage over comfort #ad

I’ll never forget the time when someone in front of me at a Starbucks drive-thru paid for my order. It inspired me to pay for the person behind me. Sometimes something simple might be a courageous act of kindness to someone else. It would have been a lot more comfortable for that person to only pay for their order, or for me to just take a free grande two pump vanilla latte made with almond milk (😋) than to continue the love. But courageousness is contagious! And courage doesn’t have to always be something HUGE. Look for ways to be courageous every day. I’ve teamed up with paulaschoice to #choosethefight for courage over comfort #ad
COURAGE OVER COMFORT // I’ve partnered with paulaschoice to share #mystory on a time I chose to be COURAGEOUS instead of being COMFORTABLE . 💪🏼💪🏿💪🏽💪🏾 // I was at a restaurant with a couple of my girlfriends. I was excited to take them there since they were new in town. Our waiter started off pretty nice, asked for our names and whatnot. My friend had a very unique name and he had a derogatory comment to say about that, even going as far to ask why her Mom named her that! We decided to let it go and try to enjoy the rest of our night. I, myself could already tell he was making my gf’s feel VERY UNCOMFORTABLE and this was burning me UP! As we attempted to place our order, my gf requested a special substitution on a menu item as she doesn’t eat certain meats. He said it would be an extra charge as he raised his eyebrows assuming she couldn’t pay for it. At this point, they were both feeling SUPER embarrassed and uncomfortable...there was no way I could let this go on so I stood up and we walked up and walked out. The next day I called and spoke with the owner of the establishment and let him know I felt they were discriminated against because of their uniqueness and skin color. If they weren’t, then it would have been hard to guess otherwise. It was the first time I had ever experienced discrimination and the last time I would ever let it be SILENCED. Right is right and wrong is wrong. No friend of mine will ever be treated like this on my watch!👊🏼// The owner was extremely apologetic and I told him my gf’s deserved to go right back in there and experience the restaurant for what it truly is and not what one person can make it out to be. He treated us all to a nice meal on the house. They loved it. // #ChooseTheFight #Whatsyourstory

COURAGE OVER COMFORT // I’ve partnered with paulaschoice to share #mystory on a time I chose to be COURAGEOUS instead of being COMFORTABLE . 💪🏼💪🏿💪🏽💪🏾 // I was at a restaurant with a couple of my girlfriends. I was excited to take them there since they were new in town. Our waiter started off pretty nice, asked for our names and whatnot. My friend had a very unique name and he had a derogatory comment to say about that, even going as far to ask why her Mom named her that! We decided to let it go and try to enjoy the rest of our night. I, myself could already tell he was making my gf’s feel VERY UNCOMFORTABLE and this was burning me UP! As we attempted to place our order, my gf requested a special substitution on a menu item as she doesn’t eat certain meats. He said it would be an extra charge as he raised his eyebrows assuming she couldn’t pay for it. At this point, they were both feeling SUPER embarrassed and uncomfortable...there was no way I could let this go on so I stood up and we walked up and walked out. The next day I called and spoke with the owner of the establishment and let him know I felt they were discriminated against because of their uniqueness and skin color. If they weren’t, then it would have been hard to guess otherwise. It was the first time I had ever experienced discrimination and the last time I would ever let it be SILENCED. Right is right and wrong is wrong. No friend of mine will ever be treated like this on my watch!👊🏼// The owner was extremely apologetic and I told him my gf’s deserved to go right back in there and experience the restaurant for what it truly is and not what one person can make it out to be. He treated us all to a nice meal on the house. They loved it. // #ChooseTheFight #Whatsyourstory
Courage Over Comfort — leaving your comfort zone can seem scary & daunting but that’s why I’m teaming up with paulaschoice to #ChoosetheFight! Stand up for those in need, start that business, do what feels right for you. #AD I’m constantly trying to chose courage over comfort by sharing my real life struggles with you all & by refusing to let anyone make me feel bad for who I am and my life choices. I’m doing what feels right for me & you ALL should be doing the same. Don’t let fear rule you. #thefashionbiblemiami

Courage Over Comfort — leaving your comfort zone can seem scary & daunting but that’s why I’m teaming up with paulaschoice to #ChoosetheFight! Stand up for those in need, start that business, do what feels right for you. #AD I’m constantly trying to chose courage over comfort by sharing my real life struggles with you all & by refusing to let anyone make me feel bad for who I am and my life choices. I’m doing what feels right for me & you ALL should be doing the same. Don’t let fear rule you. #thefashionbiblemiami
#courageovercomfort This week, paulaschoice asked us to share our fight.
Chloe here! I think my fight has always been about my confidence and just speaking up about how I feel, something I am currently still working on. No matter how I feel, I`m just a person who has a bad habit of bottling up my feelings and this makes me feel at an all time low sometimes . Who would have ever thought I`d share something super personal on the internet? With this day and age, mental health is more important then ever. I think courage is realizing the problems you have and facing them head on to try and fix them. 💞
My turn! It`s Cindy! My fight is on being honest. I think honesty is important in every aspect, from new friends to relationships. I know there are white lies we say to protect feelings from being hurt and all, but I believe sometimes you just got to be honest and let people know how you are feeling. You don`t want others to feel bad, but in return you are the one who has to suffer. Telling others doesn`t always have to be a negative thing, I believe there`s always a way to make it work somehow. You can tell them how you feel if you have an issue with something, and they will realize and know what`s going on so then both of you guys can help each other fix the problem. No one needs to be alone. I`m pretty sure others will gladly bear the weight with you. This way people can improve and grow. If they don`t know what`s going on, nothing will change and nothing will move forward. Speak your mind, politely if you can 🙂 #sponsored #choosethefight

#courageovercomfort This week, paulaschoice asked us to share our fight.
Chloe here! I think my fight has always been about my confidence and just speaking up about how I feel, something I am currently still working on. No matter how I feel, I`m just a person who has a bad habit of bottling up my feelings and this makes me feel at an all time low sometimes . Who would have ever thought I`d share something super personal on the internet? With this day and age, mental health is more important then ever. I think courage is realizing the problems you have and facing them head on to try and fix them. 💞
My turn! It`s Cindy! My fight is on being honest. I think honesty is important in every aspect, from new friends to relationships. I know there are white lies we say to protect feelings from being hurt and all, but I believe sometimes you just got to be honest and let people know how you are feeling. You don`t want others to feel bad, but in return you are the one who has to suffer. Telling others doesn`t always have to be a negative thing, I believe there`s always a way to make it work somehow. You can tell them how you feel if you have an issue with something, and they will realize and know what`s going on so then both of you guys can help each other fix the problem. No one needs to be alone. I`m pretty sure others will gladly bear the weight with you. This way people can improve and grow. If they don`t know what`s going on, nothing will change and nothing will move forward. Speak your mind, politely if you can 🙂 #sponsored #choosethefight
You know those moments when you want to go after those goals, but then you overwhelm yourself with thoughts and don’t know which route to take? It’s happened to me quite a lot. Being afraid to start school all over, starting fresh, being a single mom again, working on blogging, dealing with anxiety, etc. My mind was going crazy but that’s where the #courageovercomfort came in. I knew I had to be strong for not only myself but for my son. Sometimes you just have to take that leap and go for it because after all, we’re much stronger than we think. Now I’m improving and slowly but surely, reaching my goals 🙌🏼 it’s not easy, but it’s achievable and I’m damn proud of how far I’ve come and have yet to go 💪🏼 this shirt from paulaschoice gave me a good reminder to keep being optimistic throughout the obstacles 💥 #ad #ChooseTheFight #sisepuede

You know those moments when you want to go after those goals, but then you overwhelm yourself with thoughts and don’t know which route to take? It’s happened to me quite a lot. Being afraid to start school all over, starting fresh, being a single mom again, working on blogging, dealing with anxiety, etc. My mind was going crazy but that’s where the #courageovercomfort came in. I knew I had to be strong for not only myself but for my son. Sometimes you just have to take that leap and go for it because after all, we’re much stronger than we think. Now I’m improving and slowly but surely, reaching my goals 🙌🏼 it’s not easy, but it’s achievable and I’m damn proud of how far I’ve come and have yet to go 💪🏼 this shirt from paulaschoice gave me a good reminder to keep being optimistic throughout the obstacles 💥 #ad #ChooseTheFight #sisepuede
Next Up, Products
With the ethos of Paula’s Choice firmly established, we needed to get the word out about the incredible products. We chose the launch of Paula’s Choice Omega+ Complex line as our starting point and conceptualized and produced a pop up shop for magazine editors, online editors and both macro and micro beauty influencers based in the New York area. Building off the lightweight and airy consistency of the products, we built a space staged with clouds against a sky backdrop, with multiple activations for photo and video. 175 people attended the event, which we followed up with a mailer to an additional 150 people across the country. The creative campaign results in more than 400 pieces of content reaching 32.7 million followers.