Paula’s Choice
#choosethefight
Paula’s Choice, a results-driven skincare brand, launched their Good Fight initiative, a campaign to celebrate women in all walks of life empowering other women. To get the word out we partnered with 75 micro influencers from all over the country, to share emotionally accessible stories of challenge and triumph. The results were overwhelmingly positive and inspirational, with high-levels of engagement for each influencer. The Good Fight influencer program resulted in 42,000 likes and 1,900 comments, and generated 2,200 new Instagram followers for Paula’s Choice.
Client
Paula's ChoiceIndustry
SkincareServices
Influencer, Public Relations, Events Whenever someone asks me for advice, no matter what it is, it always comes down to stepping out of your comfort zone. And while that’s terrifying 99 percent of the time, it’s always worth it.
When I was 13 I had my gallbladder removed and that was supposed to solve my stomach pain. Long story short, it didn’t. Doctors either made me go through extra surgery just to see what might be the case or just said it was probably stress and would eventually go away.
For a long time I thought, they’re the experts, I wont question them. But sitting in my nutrition class senior year in college - learning about the digestive system it all clicked.
I finally had so many questions to ask the doctors that I knew could lead me in the right direction to be pain free, but it was terrifying to speak up to someone who is the expert.
But i’m so glad that I did - because when I starting bringing my questions to the table, we were able to have more of a conversation and dig deeper to what was going on rather than the standard “it just hurts.” Years later I’m totally pain free and have been able to heal my stomach pain through diet changes and learning to listen to my body better.
I wouldn’t have gotten there if I hadn’t had the guts to bring in questions to the expert.
That’s why I chose to participate in #ChooseTheFight for paulaschoice, because the reminder to choose courage over comfort is what truly betters our lives.
#sponsored
As part of a collaboration with paulaschoice, I was asked to post a picture in this super soft tee and talk about a time when I chose courage over comfort. This assignment couldn’t have fallen at a better time in my life as I’ve been dealing with identity theft for the past 5 days or so, been trying to sort through the fact that #deltaairlines broke our stroller in half (literally split right down the middle) on our flight home from Orlando, and the stress of it all has taken a serious toll on my skin causing a terrible breakout all over my face (as depicted above in this photo). So basically I’m choosing courage over comfort by spending over 2 hours on the phone with 3 different credit agencies, 4 different credit card companies, the police department, the federal trade commission and god knows who else trying to get this resolved on my own because no one seems willing to help.
I’m choosing courage over comfort by trying to stay calm and understanding of accidents and remain appreciative of the fact that delta has accepted full responsibility for our broken stroller and is working to get me a new one.
I’m choosing courage over comfort by posting the worlds worst photo of myself, stress acne and all, for the world to see because the truth is that we are all fighting our own battles and there should be more “truth” on social media.
So here it is ladies and gents. A raw, unedited look at someone who is feeling very defeated, very tired and very stressed out. But this too shall pass and in the meantime it’s time to put on my big girl panties, find some benzoyl peroxide stat and deal with it 🤷🏼♀️ .
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#choosethefight #ad
What’s one time when you chose courage over comfort? For me, being a mother is a great example of choosing COURAGE over COMFORT! It is hard, exhausting, demanding! But I have decided to stand up and help in the work of creation, to lose myself in serving, loving and educating my little kade and chose courage over comfort! paulaschoice #choosethefight #ad
I’ve partnered with paulaschoice to share a story where I chose #courageovercomfort. I spent some time reflecting on this and trying to think of the perfect example to share. I then realized that I don’t have just one example that embodies this mantra because it is something that I have been trying to instill in my life as I maneuver through it. As I have said before, sometimes the best opportunities and moments come from the situations that make you the most uncomfortable. By stepping out of your comfort zone, you’re allowing yourself to experience new things and to grow. So now I’m asking you...what can you do today/tomorrow/this weekend to take that step and choose #courageovercomfort? Let’s get the conversation started....leave me a comment below with your thoughts/ideas! #ChooseTheFight #ad .
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COURAGE OVER COMFORT - the way we break out of our norm and put ourselves in a situation that may be a little less comfortable but makes a lot of impact ❤️ paulaschoice asked me to share how I live the Good Fight and choose "Courage Over Comfort" 🌟 I express courage by befriending someone in need, standing up to that bully, or fighting for what I believe in. How do you express courage? .
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#ChooseTheFight #sponsored .
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Courage > Comfort 💪🏼 paulaschoice asked me to share my #ChooseTheFight story, so here it is...
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My #GoodFight revolves around redefining how we, as women, view #beauty. If my past experiences in the beauty industry have taught me anything, it’s that physical appearance has nothing to do with your actual worth. I used to place so much value in the way that I looked, but no matter what I did or what kind of validation people gave me it was never enough. •
Let’s quit telling girls they’re pretty, and instead tell them they are intelligent. They are kind, compassionate, and vibrant. Let’s teach them to walk in Truth with the Lord and to be full of JOY. Let’s model healthy relationships built on mutual respect, and let’s empower each other instead of competing with each other. Let’s teach them that it is so much more important to live a life that’s beautiful than to look beautiful. ❤️
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Keep on choosing the path that’s worth fighting for. #ad #paulaschoice
I’ll never forget the time when someone in front of me at a Starbucks drive-thru paid for my order. It inspired me to pay for the person behind me. Sometimes something simple might be a courageous act of kindness to someone else. It would have been a lot more comfortable for that person to only pay for their order, or for me to just take a free grande two pump vanilla latte made with almond milk (😋) than to continue the love. But courageousness is contagious! And courage doesn’t have to always be something HUGE. Look for ways to be courageous every day. I’ve teamed up with paulaschoice to #choosethefight for courage over comfort #ad
Giveaway!! 🎀
paulaschoice and I teamed up to give 2 lucky winner their favorite premium t-shirt. 💕
Just:
Follow me and PaulasChoice
Like the photo
Comment and tag a friend!
Winners will be selected in 48 hours Sunday September 9th! 🎁
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Sharing my fight as part of Paula’s Choice #choosethefight campaign. My fight has always been self doubt and the fear of not living up to expectations – expectations set forth in life, work, and the blogging community. More so than ever before, these past few months have been spent stepping out of my comfort zone and allowing myself the confidence to excel without judgement. It hasn’t been easy, but it makes me savor the journey that much more. //
#courageovercomfort This week, paulaschoice asked us to share our fight.
Chloe here! I think my fight has always been about my confidence and just speaking up about how I feel, something I am currently still working on. No matter how I feel, I`m just a person who has a bad habit of bottling up my feelings and this makes me feel at an all time low sometimes . Who would have ever thought I`d share something super personal on the internet? With this day and age, mental health is more important then ever. I think courage is realizing the problems you have and facing them head on to try and fix them. 💞
My turn! It`s Cindy! My fight is on being honest. I think honesty is important in every aspect, from new friends to relationships. I know there are white lies we say to protect feelings from being hurt and all, but I believe sometimes you just got to be honest and let people know how you are feeling. You don`t want others to feel bad, but in return you are the one who has to suffer. Telling others doesn`t always have to be a negative thing, I believe there`s always a way to make it work somehow. You can tell them how you feel if you have an issue with something, and they will realize and know what`s going on so then both of you guys can help each other fix the problem. No one needs to be alone. I`m pretty sure others will gladly bear the weight with you. This way people can improve and grow. If they don`t know what`s going on, nothing will change and nothing will move forward. Speak your mind, politely if you can 🙂 #sponsored #choosethefight
Courage Over Comfort — leaving your comfort zone can seem scary & daunting but that’s why I’m teaming up with paulaschoice to #ChoosetheFight! Stand up for those in need, start that business, do what feels right for you. #AD I’m constantly trying to chose courage over comfort by sharing my real life struggles with you all & by refusing to let anyone make me feel bad for who I am and my life choices. I’m doing what feels right for me & you ALL should be doing the same. Don’t let fear rule you. #thefashionbiblemiami
I was asked by paulaschoice to share a story of choosing #courage over #comfort & the first thing that came to mind was my recent blog post on my #anxiety. I’ve been dealing with anxiety for a few years now, and it has definitely not been easy. If my blog post can help one person not feel alone, then sharing my story was worth it 🙌🏼 if you missed it, head to blondemeetscity.com or tap the link in my bio #ChooseTheFight #ad swipe ➡️ for outfit deets
Next Up, Products
With the ethos of Paula’s Choice firmly established, we needed to get the word out about the incredible products. We chose the launch of Paula’s Choice Omega+ Complex line as our starting point and conceptualized and produced a pop up shop for magazine editors, online editors and both macro and micro beauty influencers based in the New York area. Building off the lightweight and airy consistency of the products, we built a space staged with clouds against a sky backdrop, with multiple activations for photo and video. 175 people attended the event, which we followed up with a mailer to an additional 150 people across the country. The creative campaign results in more than 400 pieces of content reaching 32.7 million followers.
