Earth Therapeutics, a skincare, bath, body and tools line with an extensive array of products, has been a client since 2003. The goals have remained consistent – secure consistent, top tier press that reaches their broad demographic and supports their retail distribution at Ulta, Bed Bath & Beyond, and Target. While our initial focus was primarily in the Top 40 women’s lifestyle and beauty magazines, the press landscape has shifted. Now we have a significant focus on digital outlets, driving to their e-commerce website, Amazon store, and online retail partners. In 2018, we added influencer relations to work, making ensuring that the brand always has an influx of new, loyal customers.
We’ve put the spotlight on the vast amount of products at an affordable price point that fit any consumer’s lifestyle. Earth is also committed to listening to their consumers and industry trends, with certification through organic organizations.
Earth Therapeutics has been featured in Allure, Cosmopolitan, Shape, Hola!, Refinery 29, PopSugar, ELLE, Town & Country, People en Español, as well as a broad spectrum of nano, micro and macro influencers.
EARTH THERAPEUTICS HAS BECOME AN EDITOR AND INFLUENCER FAVORITE, LOOKED AT AS THE GO-TO BRAND FOR ACCESSIBLE, HIGH QUALITY PRODUCTS THAT WORK FOR EVERYONE.
PUT THE FOCUS ON BRAND OWNED CHANNELS
As part of focusing on the brand’s e-commerce presence and increasing customer acquisition, we built a new website for Earth Therapeutics, focusing on brilliant user experience, visuals that reflect the green, clean proposition of the brand, and product pages optimized for SERP. For there, we built their social media channels from the ground up, cultivating followers, creating engagement, and working with influencers and customers to produce emotionally relevant user generated content. The program has resulted in the e-commerce channel becoming a major player in the brand’s revenue stream.