If strategy is the foundation of what we do, media relations is at the heart. We have spent over a decade cultivating relationships with editors, writers, reporters and segment producers. We leverage those relationships every day to best benefit our clients and get our brands in front of consumers.
Knowing the press is just the start. First, we work with you to identify your core and fringe consumers and align them with the press outlets that matter to them. Since you know who buys your product, it makes sense that those people should be reading about your brand too. If you want to reach new consumers, we’ll work with you to develop that approach as well.
We also take a look at what your competitors are doing. Seeing who and what is in the news helps us to identify how we should deliver your story.
From here, we craft your stories and messages. The right story is crucial, but knowing when to tell it is just as important. Each press outlet has its own timelines and knowing these deadlines maximizes our ability to drive your editorial coverage.
Once we have the story to tell, we connect it to all the different press outlets. We get the story in front of the press and work with them to weave it into existing stories as well as to create new ones. Our publicists are master story crafters and this expertise makes them invaluable content resources for magazines, newspapers, television and radio shows and online properties.
Just take a look at your press book at the end of the year, and we’re confident that you’ll be as happy as we are.