One thing that holds true is that messaging that’s disjointed doesn’t work. There’s more than little clutter in the digital space, and the only way to get someone to pay attention and land a message is to repeat it in and tailor it to each channel.
Read More
Packaged-Goods Offers Your Phone Can’t Refuse
The Consumer Packaged Goods (CPG) industry tries very hard to let you know just how necessary its products are to your life. These days, though, golden-glow, soft-focus TV spots about the wonders of laundry detergent aren’t going to keep you captivated. Appealing to the one object that commands your undivided attention might, however. Which is exactly where the CPG industry is planning a massive advertising assault. On your mobile device.
Read More