Covering the Fashions of the Times

Take in some stories about Paris Fashion Week and you might start to wonder what filters are being used to discern noise from news. You could randomly spray paint a poncho, walk down any Paris street – and some self-appointed expert would write a blog post about it. Here’s a glimpse at how these kinds of events get covered. And why the coverage might perfectly suit the events themselves. Or not.

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Getting Publicity For Your Brand

Good press can mean various things to individual brands. It can increase awareness of your products and services, it can drive traffic to your website or retail locations, and it can create appeal to potential distribution partners.

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