Press further evolves: While men’s grooming lines are booming, men’s magazines are shuttering. Where do we go from here?
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What’s Next (Issue) for Magazine Advertising?
Magazine publishers keep scrambling to find the right combination of digital/print/video content that promises to keep readers engaged. And, more importantly, advertisers paying big bucks. What are magazine publishers pushing these days? What’s merely a gimmick and what looks to stick around? Is digital magazine publishing on a course to drive away print forever?
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The CFDA Gives Back in More Ways than One
Hollywood starlets, fashion designers and industry moguls rubbed elbows at the ninth annual CFDA/Vogue magazine 2012 Fashion Fund Awards in Manhattan Tuesday night.
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Sandra Lee Launches New Print Magazine
Over the past several years, many print magazines have folded, while existing ones have reduced their issue run. This decline may be abating.
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US Beauty PR: Photoshop Use Banned in Wrinkle Cream Marketing
We’ve heard the buzzing about L’Oreal ads being banned in the U.K. due to photo manipulation. Now in the US, the National Advertising Division, has banned photo manipulation in beauty advertisements.
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