Social media is a critical park of the marketing mix today but it’s not simply putting a channel out there. It takes deep consumer insights, market knowledge, and strategic planning to map out a program that can positively affect the bottom line.
Read MoreA Shift in Public Relations Methods
Many standard public relations methods have already been replaced at least in part, by a personalized, virtual or social experience. Changes are impending, and it is up to us as PR agencies to use them in our favor.
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