The neutrality of the Metaverse and the offer to craft an entirely new appearance (if desired) has been faced with an astounding mix of positivity and backlash. Is this new no-rules era a cause for concern and how will it influence how brands and individuals act in the space?Read More
Should More Brands Care About Snapchat?
Snapchat undoubtedly has a number of features that clearly distinguish its marketing capabilities from the likes of Facebook or Twitter. Should companies look to Snapchat for their marketing needs?Read More
Fake Likes Can Lead to Real Disasters
One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers. But what happens when many of those new “likers” turn out to be bogus?Read More
Instagram Rules Consumer Engagement. So What?
Who needs to economize with 140 Twitter characters or a superbly worded Facebook post when a picture or video is still worth 1,000 words on Instagram? The photo/video sharing service engages potential customers 18 times more effectively than Facebook and 48 times better than Twitter. But with social media responsible for driving less than 3% of website traffic, what is Instagram’s recent social victory worth?Read More
Facebook: Paid Model or Always Free?
A new poll says that Facebook users would pay $10 or more per month to like and share without the annoyance of advertisements. But would such a service be profitable? And how will businesses make use of social media for lead generation and customer retention if the paid model catches on? Will they simply adopt other methods for reaching consumers? Or exit the social realm altogether?Read More
Social Media and Publicity Power
If leveraging the power of Twitter and Facebook seems like a necessary evil – and your customers seem to view it that way, as well — you’re not alone. Since social media seems to be working for some, though, what are the keys to using it effectively, business-wise? Can a medium known for light, fluffy and personal be turned into a vehicle for pitching bona fide services and products?Read More