A new poll says that Facebook users would pay $10 or more per month to like and share without the annoyance of advertisements. But would such a service be profitable? And how will businesses make use of social media for lead generation and customer retention if the paid model catches on? Will they simply adopt other methods for reaching consumers? Or exit the social realm altogether?Read More
What’s Next (Issue) for Magazine Advertising?
Magazine publishers keep scrambling to find the right combination of digital/print/video content that promises to keep readers engaged. And, more importantly, advertisers paying big bucks. What are magazine publishers pushing these days? What’s merely a gimmick and what looks to stick around? Is digital magazine publishing on a course to drive away print forever?Read More