Brand | Pierce Mattie

Ageism in Beauty

We all hear about the dangerous consequences of a youth-obsessed culture, but talk isn’t enough. Someone has to take a stand for real change. Why not the group that already has a captive audience – the beauty industry

7 Ways CPGs Can Leverage Web and Mobile Communities

Any CPG can set up a Facebook or YouTube page and hope the traffic links in from there. What if you could construct your own online community that could live within your company’s site, where customers could talk to one another as well as the brand, and the brand hands out content ranging from coupons to videos? Here are 7 ways for leveraging the online community.

Brand Mascots: An Endangered Species

The growing trend to ditch the brand mascots of yesteryear – costumed characters, furry animals and/or talking cartoon characters whose playful presence lends a spirit of fun and identity to a brand – has been gathering momentum in recent years. Changing an image is one thing. Erasing an entire brand’s populist/institutional memory is another. What gives?

What’s on the PR/Social Media Horizon for 2014?

And how can your company take practical advantage of those forecasted changes? Like now? Here’s PR blogger Jessica Lawlor’s suggestions for action.

The Parallax of Marketing When Viewed Through the Lens of Public Relations

True or false: public relations should mirror all other marketing activities? The answer: a murky ‘it really depends on the situation’.

Ten Brands Predicted to Be Extinct by 2014

Every year, 24/7 Wall St., an online financial news and opinion site, IDs 10 brands that are predicted to disappear in the United States before the end of the next calendar year. The predictions have come to pass with about as great regularity as those that haven’t…yet. That said, here are the 10 brands that 24/7 Wall St. believes will be gone by the end of 2014.

Promoting Beauty Products via Social Media

If you’re a brand interested in using sites like Facebook and Twitter to promote beauty-based products and services, remember that it’s imperative to deliver to engage consumers in a manner that is relevant, engaging and inspires them to act.

Customers Ask Brands to Go “Servile”

Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”

Sustainability in Cosmetic Packaging

Pierce Mattie Communications caught up with Kelly Kovack of Brand Growth Management after her seminar “Discover the Packaging World” at Cosmoprof Asia.

Getting Publicity For Your Brand

Good press can mean various things to individual brands. It can increase awareness of your products and services, it can drive traffic to your website or retail locations, and it can create appeal to potential distribution partners.