With the Presidential candidates both using Twitter to speak to their constituents, Pierce Mattie Communications takes a look at the successes and failures of each, as well as what it means for political campaigns of the future.
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Using Twitter to Spread News
When it comes to how you share press releases or articles, where do you turn for immediate distribution? For many, the answer now includes Twitter. Viewing Twitter as just a conversation space?
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Sandra Lee Launches New Print Magazine
Over the past several years, many print magazines have folded, while existing ones have reduced their issue run. This decline may be abating.
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US Beauty PR: Photoshop Use Banned in Wrinkle Cream Marketing
We’ve heard the buzzing about L’Oreal ads being banned in the U.K. due to photo manipulation. Now in the US, the National Advertising Division, has banned photo manipulation in beauty advertisements.
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Is Social Media Ruining Brand Consumption? Generation Discount
There is little debate that social media has irrevocably shifted brand consumption and consumer expectations. This seismic shift has both benefited and challenged brands across the board.
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