Social Commerce, or “Social Shopping”, is the latest trend in e-commerce. It promotes products on social media platforms, making them available for immediate purchase within the app. This “purchase while you scroll” technique allows users to make their purchases from start to finish in one platform.Read More
Should More Brands Care About Snapchat?
Snapchat undoubtedly has a number of features that clearly distinguish its marketing capabilities from the likes of Facebook or Twitter. Should companies look to Snapchat for their marketing needs?Read More
Fake Likes Can Lead to Real Disasters
One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers. But what happens when many of those new “likers” turn out to be bogus?Read More
Instagram Rules Consumer Engagement. So What?
Who needs to economize with 140 Twitter characters or a superbly worded Facebook post when a picture or video is still worth 1,000 words on Instagram? The photo/video sharing service engages potential customers 18 times more effectively than Facebook and 48 times better than Twitter. But with social media responsible for driving less than 3% of website traffic, what is Instagram’s recent social victory worth?Read More
7 Ways CPGs Can Leverage Web and Mobile Communities
Any CPG can set up a Facebook or YouTube page and hope the traffic links in from there. What if you could construct your own online community that could live within your company’s site, where customers could talk to one another as well as the brand, and the brand hands out content ranging from coupons to videos? Here are 7 ways for leveraging the online community.Read More
What’s on the PR/Social Media Horizon for 2014?
And how can your company take practical advantage of those forecasted changes? Like now? Here’s PR blogger Jessica Lawlor’s suggestions for action.Read More
Putting the Compassion Back Into Social Media
Mental health campaigner Jonny Benjamin and Rethink.org show how social media can be the perfect vehicle for altruism and celebrating random acts of kindness.Read More
Given how far social media guidelines seem not to have traveled within the global community, it seems way past time for a refresher – especially when it comes to pushing a company message in the wake of a death or tragedy. It all boils down to something fairly simple, really. Go ahead. Take a moment. It’ll come to you.Read More
Branding on YouTube
YouTube was all fun and games until it became just another platform for selling stuff. Besides peep shows and online brides-to-be. With 100 hours of video added to YouTube each hour, how can brands avoid producing content that disappears amid all the white noise?Read More
Facebook: Paid Model or Always Free?
A new poll says that Facebook users would pay $10 or more per month to like and share without the annoyance of advertisements. But would such a service be profitable? And how will businesses make use of social media for lead generation and customer retention if the paid model catches on? Will they simply adopt other methods for reaching consumers? Or exit the social realm altogether?Read More