As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform. The evolution began slowly, but when the economy took a plunge and marketing budgets tightened.
Read MoreHow the Election Proved the Importance of Face Time
The 2012 election was one for the history books; most, if not the entire country, were hanging on by the edge of their seats on election night as the tallied votes came in.
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