Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?
Read MoreMarketing Shampoo Do’s and Don’ts
When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?
Read MoreThe Parallax of Marketing When Viewed Through the Lens of Public Relations
True or false: public relations should mirror all other marketing activities? The answer: a murky ‘it really depends on the situation’.
Read MoreVideo Game Marketing’s Scary New Rules
The video game marketing landscape is constantly changing. With gamers responding to developments mere milliseconds after being announced, it’s hard to stay out in front of the masses. Which means that video-game marketers are, like so many Call of Duty casualties-to-be, destined to the degradation of re-spawning (aka, dead and needing a restart) – unless they can somehow widen – or at least hang onto — their razor-thin lead.
Read MoreMarketing Lingerie to Tweens
Victoria’s Secret recently started – then pulled — a Spring ad campaign, “Bright Young Things”, which some felt targeted under-age girls, known as “tweens” – no longer children, not quite teens. Was it all just a misunderstanding? Did parental types over-react? What’s considered fair game when marketing products associated with sexual activity? Is lingerie really the problem, or is it something else?
Read MoreNiche Food Marketing Is More About the Message than the Menu
With more and more people determined to keep to dietary restrictions, it makes business sense for stores and restaurants to do whatever it takes to meet those needs. Restaurants, in particular, can’t simply rely on atmosphere or speed of service to keep their customers. Now more than ever, it’s critically important for foodies to pay attention to the message they’re sending as much as to the products they’re selling.
Read MoreSocial Shopping Sites Bank on Visual Marketing Trend
Design has been the driving force in the upward trend of visual marketing online. Pinterest led the way with artfully crafted boards of imagery that left consumers wanting more.
Read MoreHoliday 2012 Marketing Trends
With a more in-touch and wallet-conscious consumer than ever before, seeking out the best ways to shop this holiday season, brands will be getting creative in order to lure customers into their retail stores and online.
Read MoreUS Beauty PR: Photoshop Use Banned in Wrinkle Cream Marketing
We’ve heard the buzzing about L’Oreal ads being banned in the U.K. due to photo manipulation. Now in the US, the National Advertising Division, has banned photo manipulation in beauty advertisements.
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