Digital advertising is poised to follow you wherever you go, on whatever communication platform you choose to use. And it will lay in wait until you flip, click or like something that gives the ad cheetahs the perfect excuse to pounce. Need the proof? Look no further than your own mobile devices, or various pundits’ predictions. Or how about a startup that sends out coupons over radio waves?
Read MoreThe Lowdown on Glamour’s 2013 Spring Fashion Trends
Spring fashion roundups from magazines like Glamour are supposed to present bold concepts. Can you imagine flipping through the volumes of ads if all that passed as editorial filler were tired old stories about preppie favorites? Or just another batch of celebrity wardrobe “don’t”s? Nope. You need inspiration. And ideas. Plus the common sense to know when too much isn’t enough.
Read MoreWhen Online Newspapers Aren’t Free Anymore, Does Buying The Cow Make More Sense?
Newspapers have consolidated ownership over the past year as perhaps never before, with moguls like Warren Buffett getting in the game and hinting at a profitable online revenue model. Is this the last hurrah, or are newspapers and other print publications poised to cash in on a reinvention?
Read MoreTrade Shows Still Work in an Increasingly Online World
With over 20,000 products showcased and over 1.9 million square feet of booths and exhibitors (which was a new record), some are wondering if trade shows like CES still have benefit and relevance to both companies and attendees.
Read More3 Important Public Relations & Communications Trends for 2013
The public relations industry continues to evolve. Marketing, communications and social media have played an important role in this evolution. Agencies are finding themselves diversifying beyond traditional PR and integrating other disciplines to continue their relevancy in the field.
Read MoreAs Retailers Battle “Showrooming,” Online Merchants Click Through Their Next Moves
With customers shopping for deals locally and then purchasing those same items online – a practice known as “showrooming” – retailers are scrambling to win back sales from foot traffic. At the same time, online merchants are toying with brick-and-mortar presences that aim to match the competition, service for service.
Read MoreCustomers Ask Brands to Go “Servile”
Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”
Read MoreSocial Media Trends for 2013
This next year will be more of the same, from localization to websites that rise to the call of “me funding;” in 2013 look for the emergence of new and engaging social media platforms.
Read MoreHoliday 2012 Marketing Trends
With a more in-touch and wallet-conscious consumer than ever before, seeking out the best ways to shop this holiday season, brands will be getting creative in order to lure customers into their retail stores and online.
Read MoreRetail Spending & Shopping Forecast For Holiday 2012
Many are ready to celebrate the holidays and spend slightly more than they did in 2011. Here’s how we predict consumers will be shopping this year.
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