Fashion bloggers have firmly established their place along the runway at New York’s semi-annual Fashion Week. But with beauty bloggers making their way backstage, will press coverage of the event broaden to the beauty beat?Read More
Hey Dude, Have You Seen My Men’s Grooming Kit?
It’s no secret that the famous, flawless females we see in magazines, on television and at awards shows have a team of expert beautifiers working behind the scenes to create their picture-perfect looks. In fact, most of these ladies often give public shout-outs to their “glam squads.”Read More
Something Borrowed: Rented Goods Get Bigger & Broader for Consumers
To rent or to buy, that is the question that often conflicts us when standing with a big ticket item at a store. There is no doubt that we covet these luxury items, but often our pockets aren’t deep enough or we have trouble justifying the purchase if we don’t see ourselves wearing it often.Read More
Smaller Beauty Brands Utilize Social Media Better
While larger and more established beauty brands may have equally larger budgets, it doesn’t always equate to understanding and utilizing the social media space in the most effective way.Read More
Parabens: To Avoid or Not To Avoid?
The debate between natural preservatives versus chemical preservatives has only intensified in the past few years, as more and more studies have shown that parabens, chemical preservatives used widely in most mass beauty products to prevent the growth of bacteria.Read More
US Beauty PR: Photoshop Use Banned in Wrinkle Cream Marketing
We’ve heard the buzzing about L’Oreal ads being banned in the U.K. due to photo manipulation. Now in the US, the National Advertising Division, has banned photo manipulation in beauty advertisements.Read More