Beauty and the Beast

While this French fairy tale has a wonderfully happy ending, the beast, in this case being aging skin, doesn’t always follow suit. If only we could turn a ring around our finger three times to regain our youthful appearance, we would no longer have to live with the dread of, dare I say it, wrinkles but alas, in real life we must find alternative measures or learn to accept ourselves as we are, as has the 95-year old New York fashion icon, Iris Apfel. Fortunately, for those of us more mature folks living in a youth- beguiled society who don’t possess the confidence of Ms. Apfel, there are many effective products available that won’t obliterate your life savings or involve invasive, painful procedures.

As a woman of a certain age, it’s entirely possible that I spent at least one third of my 2017 income exploring those options with some purchases being only moderately effective and others being extremely beneficial. Some skin care possibilities to consider:

Vitamin C

Want Brighter Skin? Why Vitamin C Is the Answer
By Jenna Birch, Allure Magazine

“…when applied topically, it’s a powerful addition to an anti-aging skin-care regimen.

Vitamin C is essential in collagen synthesisDendy Engelman, Dermatologist at Manhattan Dermatology & Cosmetic Surgery

It helps reverse and prevent signs of aging. Use it to keep skin firm and youthful and protect yourself from UV rays.“ Some great Vitamin C products include Osmotics Cosmeceuticals Anti-Wrinkle Vitamin C Patches and Paula’s Choice Resist C15 Super Booster.


“There is no magic bullet for perfect skin. But retinol comes pretty close”
By Katie Dickens, Elle Magazine

“With consistent use of a topical retinol or retin-A, you can see improvement of fine lines, dark spots, texture and tone.” Try Paula’s Choice RESIST 1% Retinol Booster.

Additionally, there’s a vast amount of peels, masks, creams and serums that can be added to your anti-aging toolkit. I for one, while waiting for an authentic elixir vitae to hit store shelves, plan to attempt to channel Ms. Apfel’s adventurous spirit, extreme self-confidence and her ability to be true to herself. Who knows, if I can achieve that goal, maybe I’ll be able to swap out my role as a baby-boomer consumer for that of a trend-setting muse!

Iris Apfel

The New York fashion icon who is famous for her thick-framed oversized glasses has served as a muse to Eyebobs, a U.S. eyewear company. It has unveiled a set of three limited-edition frames which has been dubbed the ‘Iris’.

Image via MiamiFilmFestival / CC BY-SA 2.0

Pierce Mattie

Pierce Mattie is a full-service marketing agency that interacts with consumers and key stakeholders at every stage of the journey. With a focus in beauty, health and wellness, we are immersed in the marketing landscape, able to powerfully communicate a brand’s point of difference to acquire and maintaining customers. The content team is obsessed with what's trending in the digital world, and how it intersects with consumer behavior. We are passionate about the changing landscape of the world, including how emergent technologies affect brand attachment, how diversity and inclusivity are critical to success, and where humans fit into the equation.

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