Marketing Ethics

Marketing Ethics

Marketing practices and journalist ethics are the perfect match. Why the industry needs to be a champion for transparency and truth.

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Client or Employee Satisfaction: The Business Balancing Act

What’s the key to success – employees or customers? Of course they are both true. There is not just one ingredient to business success, there are several. The Balanced Scorecard approach, for example, lists four areas of focus that a business must balance in order to succeed over the long term: employees, customers, finances, and processes.

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Will Lance Armstrong Restore His Image, Or Tarnish It Forever?

After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train wreck, complete with noxious chemicals, by chatting up Oprah Winfrey. But will the toxic cloud over Armstrong’s head fade away, or spread its poison forever?

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Boxing Match In Hangar

Compromise Is Not a Dirty Word

To many it’s a dirty word, with opinions often held to be sacrosanct rather than points along a panorama of contiguous perspectives. And yet, an inability to compromise can result in the demise of many a relationship, whether personal or professional.

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Communicating to the New Audience

In our business, we constantly remind our clients to be cogent, relevant and succinct in every form of communication. According to a Pew Study, attention span has radically diminished, with people looking for instant gratification rather than in-depth analysis.

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Can Twitter Swing the Presidential Election?

With the Presidential candidates both using Twitter to speak to their constituents, Pierce Mattie Communications takes a look at the successes and failures of each, as well as what it means for political campaigns of the future.

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