Social media is a critical park of the marketing mix today but it’s not simply putting a channel out there. It takes deep consumer insights, market knowledge, and strategic planning to map out a program that can positively affect the bottom line.
Read MoreMaking Your Marketing Message Sing Together
One thing that holds true is that messaging that’s disjointed doesn’t work. There’s more than little clutter in the digital space, and the only way to get someone to pay attention and land a message is to repeat it in and tailor it to each channel.
Read MoreMarketing Ethics
Marketing practices and journalist ethics are the perfect match. Why the industry needs to be a champion for transparency and truth.
Read MoreMs. Marvel Is What True Representation Means
Marvel’s live action take on Ms. Marvel is proving to be just as groundbreaking as its comic counterpart. The new superhero show’s greatest power is the power of its narrative on culture, religion, family.
Read MoreThe Parallax of Marketing When Viewed Through the Lens of Public Relations
True or false: public relations should mirror all other marketing activities? The answer: a murky ‘it really depends on the situation’.
Read MorePutting the Compassion Back Into Social Media
Mental health campaigner Jonny Benjamin and Rethink.org show how social media can be the perfect vehicle for altruism and celebrating random acts of kindness.
Read MoreClient or Employee Satisfaction: The Business Balancing Act
What’s the key to success – employees or customers? Of course they are both true. There is not just one ingredient to business success, there are several. The Balanced Scorecard approach, for example, lists four areas of focus that a business must balance in order to succeed over the long term: employees, customers, finances, and processes.
Read MoreWill Lance Armstrong Restore His Image, Or Tarnish It Forever?
After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train wreck, complete with noxious chemicals, by chatting up Oprah Winfrey. But will the toxic cloud over Armstrong’s head fade away, or spread its poison forever?
Read MoreHalf-Truths, Spin & Propaganda: Why PR Needs to Embrace the Quest for Truth
Corporations have all kinds of checks and balances to prevent misrepresentation of information, from lawyers to government to their consumers. There’s no reason that public relations can’t operate as one of these arms. In fact, it is our duty to ensure that what the public hears is true.
Read MoreCompromise Is Not a Dirty Word
To many it’s a dirty word, with opinions often held to be sacrosanct rather than points along a panorama of contiguous perspectives. And yet, an inability to compromise can result in the demise of many a relationship, whether personal or professional.
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