Celebrities—with their flush bank accounts, trails of homes around the world and constant adoration, yet die sooner than the rest of us common folk.
Read MorePromoting Beauty Products via Social Media
If you’re a brand interested in using sites like Facebook and Twitter to promote beauty-based products and services, remember that it’s imperative to deliver to engage consumers in a manner that is relevant, engaging and inspires them to act.
Read MoreComing to Your Skincare Regimen…Probiotics?
Relatively recent research suggests the strain of bacterium could abet acne flareups or other breakouts too. Great news for those with erratic skin.
Read MoreColor It Marketable
It’s not brand new information that colors easily stir up subconscious feelings, some troubling, others completely pleasant. Savvy retailers bank on this emotional correlation along the spectrum of Roy G. Biv to attract shoppers and encourage the opening of pockets and swiping of credit cards.
Read MoreAfrican Textiles Make Their Way onto the Fashion Runway
African textiles have long demonstrated a unique artisanship and not-easily-replicated patterns, varying throughout the years in reflection of the continent’s rich but vacillating history of turmoil and peace.
Read MoreRefining Your “Elevator Speech”
Have you ever had the opportunity present itself where you have one chance to share an important message? Or have to connect with someone quickly, whether it’s a one-on-one meeting or in front of a large group?
Read MoreThe Evolution of the Boxer: Introducing Luxury Slim-Fit Boxers
The first boxer shorts were created with all-around-elastic in the 1920’s by Jacob Golomb, the founder of Everlast, to replace the leather-belted trunks then worn by boxers. This design allowed for unhindered leg movement, especially important for athletes.
Read MoreHey Dude, Have You Seen My Men’s Grooming Kit?
It’s no secret that the famous, flawless females we see in magazines, on television and at awards shows have a team of expert beautifiers working behind the scenes to create their picture-perfect looks. In fact, most of these ladies often give public shout-outs to their “glam squads.”
Read MoreSustainability in Cosmetic Packaging
Pierce Mattie Communications caught up with Kelly Kovack of Brand Growth Management after her seminar “Discover the Packaging World” at Cosmoprof Asia.
Read MoreThe CFDA Gives Back in More Ways than One
Hollywood starlets, fashion designers and industry moguls rubbed elbows at the ninth annual CFDA/Vogue magazine 2012 Fashion Fund Awards in Manhattan Tuesday night.
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