Pierce Mattie: Author Profile | Pierce Mattie

How Far Can Activewear Run?

A leading fashion publication predicted that the only market direction activewear could go was up, what with more famous designers unveiling their own collections. How can makers distinguish their brands in a marketplace that’s beginning to feel more crowded with each iteration of casual and cool?

Fake Likes Can Lead to Real Disasters

One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers. But what happens when many of those new “likers” turn out to be bogus?

Agile Marketing: Revolution, or Remake?

How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?

Apps for Finding Beauty Products

Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a virtual makeover.

New Types of Winning Agencies

With everybody racing to provide just the right digital strategy for businesses and marketers, what distinguishes one agency from another anymore? Isn’t just offering digital content enough?

Amazon Wades into the Luxury Beauty Market

Amazon added another tributary to its vast marketplace and distribution network — a Luxury Beauty Store. Consumers can now spend hundreds if not thousands of dollars on personal care items without so much as testing them out first. Does Amazon’s move raise more implications for the competition than for the online retailer itself? Does the consumer stand to benefit in ways other than price?

Brands Are People Now

A report from Hill Holliday suggests that companies want to behave more like people these days. People evidently lack faith in institutions, prompting business to take steps to change their images. Is it possible to gain consumers’ trust by demonstrating empathy, talking like ordinary people and “empowering individuals to be the brand”?

Private Label Brands Out-Tasting Household Names

In the Age of Specialty Everything, many private label brands are now winning taste tests – to the point that generic food items are said to taste as good as or better than national brands. How do marketers respond when a major consumer publication like Consumer Reports magazine says that brands those marketers oversee might not perform/taste as well as those from generic issuers?

Media Tips to Master, Not Memorize

C-suiters everywhere scramble for advice about how to walk a fine line with the press while also appearing genuine. The difference in telling a compelling story or spouting about like a drunken uncle at a family reunion often lies in mastering a few critical tips. The key here is “master,” not quickly memorize and begin tap dancing like you’re a millennially hip version of Fred Astaire.

Marketing Trends for 2014

Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.