Pierce Mattie: Author Profile | Pierce Mattie

A Shift in Public Relations Methods

Many standard public relations methods have already been replaced at least in part, by a personalized, virtual or social experience. Changes are impending, and it is up to us as PR agencies to use them in our favor.

Should More Brands Care About Snapchat?

Snapchat undoubtedly has a number of features that clearly distinguish its marketing capabilities from the likes of Facebook or Twitter. Should companies look to Snapchat for their marketing needs?

Managing Gluten Sensitivities in a Gluten Saturated Foodscape

While there are various degrees of gluten sensitivity ranging from intolerance to Celiac disease, for those who do suffer repercussions when ingesting gluten, it only takes approximately 30 milligrams of gluten to induce a reaction.

Beauty and the Beast

While this French fairy tale has a wonderfully happy ending, the beast, in this case being aging skin, doesn’t always follow suit.

Fashion for 2017: Something Old, Something New, Something Borrowed, Something Blue

I love fashion. I love clothes, edgy style and checking out the latest fashion trends.

The Future of Men’s Grooming

Press further evolves: While men’s grooming lines are booming, men’s magazines are shuttering. Where do we go from here?

PMC’s Green Spa Day

This past November, Pierce Mattie Communications was all about our natural and organic products. Get a behind the scenes peek at how we brought our clients front and center to the beauty magazines.

Re-Thinking E-Mail Marketing

Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can’t be totally believed. Which begs the question: When do consumers begin pulling the plug on all email marketing? Isn’t it time to re-think email marketing and contextual advertising – before consumers flee en masse, never to return?

Beauty Trends for Fall 2015

From Fashion Week to the Emmys – you never know when inspiration will strike. With summer at its end, here are a few beauty trends for Fall 2015 that have caught my interest.

Drugstore Masstige

The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers like drugstores and big-box retailers. But will customers remain willing to spend more on products sold in a place that also carries beef jerky and digestive aids?