Insight | Pierce Mattie

Five Ways Social Media Can Drive Growth

Social media is a critical park of the marketing mix today but it’s not simply putting a channel out there. It takes deep consumer insights, market knowledge, and strategic planning to map out a program that can positively affect the bottom line.

Creating a Barbie Movement

You couldn’t go anywhere without hearing about Barbenheimer. Two seemingly opposite films on the surface that were launching at the same time, both of which explore the zeitgeist of their respective eras. What can marketers learn from the success of the Barbie film?

Making Your Marketing Message Sing Together

One thing that holds true is that messaging that’s disjointed doesn’t work. There’s more than little clutter in the digital space, and the only way to get someone to pay attention and land a message is to repeat it in and tailor it to each channel.

Marketing Ethics

Marketing practices and journalist ethics are the perfect match. Why the industry needs to be a champion for transparency and truth.

Can We Communicate Depth without Words?

Memes, Reels, video shorts, sound bites: they’re everywhere. But are they diluting our meaning or another way to get the message out there?

How Makeup Is Empowering, Subjugating, and Exclusionary All at Once

As society heads further down the path into a need for constant newness, makeup products are one of the ways to fulfill this. Every season, there’s a swarm of new palettes with whimsical names that tempt us.

Ageism in Beauty

We all hear about the dangerous consequences of a youth-obsessed culture, but talk isn’t enough. Someone has to take a stand for real change. Why not the group that already has a captive audience – the beauty industry

Ms. Marvel Is What True Representation Means

Marvel’s live action take on Ms. Marvel is proving to be just as groundbreaking as its comic counterpart. The new superhero show’s greatest power is the power of its narrative on culture, religion, family.

Freedom & Ethics in the Metaverse

The neutrality of the Metaverse and the offer to craft an entirely new appearance (if desired) has been faced with an astounding mix of positivity and backlash. Is this new no-rules era a cause for concern and how will it influence how brands and individuals act in the space?

Beauty is… taking care of you

As we continue to navigate through a pandemic, brands taking an increasingly supportive and compassionate role resonate deeply with today’s consumers, while also building brand trust on a deeper level. Beauty, skincare, and wellness consumers demand a brand that understands their facets and develops products wholly suited to them.