Fashion & Apparel Case Studies

Launch new children’s wear line, Moby Goby.

Using Media Oasis, create vignettes in showroom to effectively showcase the collections and highlight their quality, fashion-forward appeal and affordability.

Company Kids is now known not only for the home goods for which they have always stood but as a shopping destination for children’s apparel.

Launch Equmen as the first-to-market for the shapewear for men category, highlighting how to integrate athletic performance apparel into the daily lifestyle of male consumers.

Position the brand as a necessity to improve back posture, hide love handles and flatten the appearance of the beer-belly. Pierce Mattie PR strategically seeded the tanks, t-shirts and underwear to Manhattan’s yellow-cab drivers to wear during their work shifts, which was then featured on television.

Coverage was secured in a diverse array of outlets, including FOX News, CBS Sunday Morning, CBC, Men’s Health, AOL, Thrillist, WWD, Financial Times, LA Times and a feature article in TIME Magazine. Equmen sold out at both their Saks and Holt Renfrew doors.

Broaden the target audience of Old Navy to include a younger, more fashion-conscious shopper without alienating the existing core customer, the value-conscious family.

Edit the collection to appeal to various target audiences and craft collateral materials to reinforce trend position in marketplace.

Pierce Mattie Public Relations secured press highlighting Old Navy as a destination shopping resource for the young, hip shopper. Placements ran in outlets ranging from The Oprah Winfrey Show, Good Morning America, MTV, and TODAY to Vogue, Marie Claire, Lucky, Real Simple, Allure, Glamour, Cosmopolitan and many others.

Build roster of celebrity fans to reinforce fashion-forward positioning.

Multi-pronged approach targeting personal celebrity stylists as well as television, movie and music video stylists on a monthly basis, gifting them with select pieces from the collection and securing thank you notes and images to use for pitching.

Pierce Mattie Communications secured the following celebrities and shows: Eric Christian Olsen, Gary Owens, Geoff Stults, Lupe Fiasco for New Moon music video and the cast of True Blood for Season 3 and 4.