Objective:
Effectively communicate CLEAN’s core brand message and motivate the press to include the fragrance in all relevant stories.
Strategy:
Develop a targeted and innovative public relations program that showcased the unique fragrance of CLEAN and the emotions that it evoked.
Results:
CLEAN was featured in a diverse array of outlets including The New York Times, Marie Claire, LUCKY, WWD and Allure.com, which not only reached a varied group of consumers but supported their national retail partner, Sephora.
Objective:
Drive brand awareness with consistent press coverage on new product launches, brand promotions and product line staples.
Strategy:
Develop an aggressive outreach plan targeting multiple audiences capitalizing on new product launches, press events, secured partnerships, consistent and intensive celebrity and makeup artist outreach.
Results:
Dr.Hauschka has been featured in a diverse array of press outlets including the TODAY Show, CBS Early Show, Allure, Lucky, Natural Health, Redbook, AOL and many others. Additionally, Dr.Hauschka won beauty awards from Redbook, InStyle, Whole Living, ELLE, Natural Health and RealBeauty.com.
Objective:
Increase unaided awareness of the brand through press exposure.
Strategy:
Promote the breadth of the offer and array of distribution to the consumer through various press vehicles.
Results:
Earth Therapeutics is now an editor-favorite, which is called in by name. This has resulted in broad coverage in outlets including Good Housekeeping, Family Circle, Allure, Lucky and many others.
Objective:
Launch K-PAK Color Therapy, a new shampoo and conditioner for JOICO, the professional brand of Shiseido.
Strategy:
As JOICO was in the beginning of undertaking a large-scale sustainability effort, Pierce Mattie Public Relations orchestrated a partnership with Ion Salon, a green salon to host a press event.
Results:
K-PAK Color Therapy was featured in diverse press outlets including O, The Oprah Magazine, Life & Style, WWD, Women’s Day and others.
Objective:
Launch a new collection of anti-aging products called Inhibit-Tensolift.
Strategy:
Partnered with the International Association of Plastic Surgeons to host an editorial luncheon promoting the science behind the brand.
Results:
Press coverage was secured in Vogue, W, Allure, Glamour, Elle and ABC7.
Objective:
Position Revive Skincare as the premium luxury skincare brand of choice for all anti-aging issues, promoting the uniqueness of the human growth factor ingredients.
Strategy:
Capitalize on existing editorial fan base of the brand to catapult press to the next level.
Results:
Editorial coverage was secured in major national prestige magazines including Town & Country, Vogue, Harper’s Bazaar, W, Allure and ELLE as well as regional magazines and television shows to support key markets.