Many standard public relations methods have already been replaced at least in part, by a personalized, virtual or social experience. Changes are impending, and it is up to us as PR agencies to use them in our favor.
Are so-called Beauty Lists worth even a cursory glance? Can anything good come from scanning a slideshow about the 12 Best Ways to Massage Away Your Wrinkles? And even if you come away with a factoid you didn't know before, how much better would it be to turn your attention to something more thoughtful, and less obviously geared toward making you a captive audience for advertising?