Pierce Mattie Speaks Up

Video Game Marketing’s Scary New Rules

The video game marketing landscape is constantly changing. With gamers responding to developments mere milliseconds after being announced, it’s hard to stay out in front of the masses. Which means...

GQ Spring 2013 Fashion Trend Report

For whatever reason, modern male fashion has, for several decades, become an actual trend in need of following. And not just thin vs. wide ties. Or pinstripe suits vs. solid...

Promoting Beauty Products via Social Media

If you're a brand interested in using sites like Facebook and Twitter to promote beauty-based products and services, remember that it’s imperative to deliver to engage consumers in a manner...
By Guest Blogger|Social Media

Advertising Just for You

Digital advertising is poised to follow you wherever you go, on whatever communication platform you choose to use. And it will lay in wait until you flip, click or like...

Ethics on Your Plate: The Wicked Tuna Debate

The bluefin tuna, a giant of a saltwater fish that’s prized for its sushi-quality flesh, has been plummeting in numbers worldwide since the 1950s. So why is that bastion of...

Using Gamification to Engage Customers and Employees

Expanding on the premise that most activities – including shopping and work – aren't as stressful if they feel like fun, gamification has risen to prominence in the world of...

Recycled, Reused and Redesigned: Clothing for a New Century

Recycled clothing has become something of a commodity these days. Practically everyone -- from thrift shops to activist organizations to a designer with a household machine that could recycle and...

Marketing Lingerie to Tweens

Victoria’s Secret recently started – then pulled -- a Spring ad campaign, “Bright Young Things”, which some felt targeted under-age girls, known as “tweens” – no longer children, not...

Plastic from a Plant?

Companies that use plastic in the packaging of their products have been experimenting with the use of a plant-based substance that seems to work just as well as its petroleum-based...
By Editor|Branding

How Many Fitness Gadgets Does It Take to Get You in Shape?

Everyone knows that gadgets aren't supposed to get us in shape. Yet we still seem to have a need for them. Now that they've gotten even more high-tech and portable,...