Pierce Mattie Speaks Up

Packaged-Goods Offers Your Phone Can’t Refuse

The Consumer Packaged Goods (CPG) industry tries very hard to let you know just how necessary its products are to your life. These days, though, golden-glow, soft-focus TV spots about...

Microsoft Banks on Xbox One as More than Just a Game System

With the recent announcement concerning its latest gaming machine, Xbox One, Microsoft seems to be after one thing and one thing only: To become the major go-to device in your...

Are Fashion Stars Overhyped and Overexposed?

In an age where fashions change quicker than spoiled-rotten athletes re-framing their ill-worded tweets, media exposure is a tricky game of guessing just how much nitroglycerin to use to get...

Authenticity Gap

Midwest PR and marketing agency FleishmanHillard decided to find out the difference between what consumers expect from companies and what they actually experience. The resulting study, entitled “Mind the Gap”,...
By Editor|Branding

What’s Next (Issue) for Magazine Advertising?

Magazine publishers keep scrambling to find the right combination of digital/print/video content that promises to keep readers engaged. And, more importantly, advertisers paying big bucks. What are magazine publishers pushing...

Is Luxury Merging Back in Style?

Mergers and acquisitions activity (M&A) in the U.S. has “jumped significantly” over the last year or so, with a number of large consumer packaging companies selling off non-core operations and...

Celebrities: Live Short and Prosper

Celebrities—with their flush bank accounts, trails of homes around the world and constant adoration, yet die sooner than the rest of us common folk....
By Guest Blogger|Branding

Will Price Always Trump Brand, and Do Marketers Need to Care?

Are consumers chucking brand loyalty overboard in favor of getting the best deal possible on a product or service? Or are they simply responding to expanded product lines, increased promotional...
By Editor|Branding

Cosmetic Packaging Outlook for 2013: Fair to Partly Rosy

Visiongain, a provider of business intelligence, predicts that the world cosmetics packaging market looks to grow in 2013 – in developed markets and emerging ones. At the same time, the...

Separating Fit from Fat – Junk-Food Advertising Aimed at Kids

The Canadian province of Quebec banned fast-food advertising to children in TV and print – 35 years ago. With more than a third of kids and teens today considered to...