Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can’t be totally believed. Which begs the question: When do consumers begin pulling the plug on all email marketing? Isn’t it time to re-think email marketing and contextual advertising – before consumers flee en masse, never to return?
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Beauty Trends for Fall 2015
From Fashion Week to the Emmys – you never know when inspiration will strike. With summer at its end, here are a few beauty trends for Fall 2015 that have caught my interest.
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Drugstore Masstige
The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers like drugstores and big-box retailers. But will customers remain willing to spend more on products sold in a place that also carries beef jerky and digestive aids?
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How Far Can Activewear Run?
A leading fashion publication predicted that the only market direction activewear could go was up, what with more famous designers unveiling their own collections. How can makers distinguish their brands in a marketplace that’s beginning to feel more crowded with each iteration of casual and cool?
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Fake Likes Can Lead to Real Disasters
One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers. But what happens when many of those new “likers” turn out to be bogus?
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Agile Marketing: Revolution, or Remake?
How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?
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Apps for Finding Beauty Products
Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a virtual makeover.
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New Types of Winning Agencies
With everybody racing to provide just the right digital strategy for businesses and marketers, what distinguishes one agency from another anymore? Isn’t just offering digital content enough?
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Amazon Wades into the Luxury Beauty Market
Amazon added another tributary to its vast marketplace and distribution network — a Luxury Beauty Store. Consumers can now spend hundreds if not thousands of dollars on personal care items without so much as testing them out first. Does Amazon’s move raise more implications for the competition than for the online retailer itself? Does the consumer stand to benefit in ways other than price?
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Brands Are People Now
A report from Hill Holliday suggests that companies want to behave more like people these days. People evidently lack faith in institutions, prompting business to take steps to change their images. Is it possible to gain consumers’ trust by demonstrating empathy, talking like ordinary people and “empowering individuals to be the brand”?
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