In the beauty market especially, where there is no dearth of products promising solutions, today’s brands must approach marketing with messaging that reflects their target customer’s beliefs. The ethos behind the brand is now more important than the efficacy of the product itself.
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Marketing to the New Generation
Consisting of consumers born after 1997, Generation Z has become an undeniable force in the current marketplace. When it comes to marketing brands to Generation Z, it can feel like an abnormally tough field to navigate. While not impossible, there are key factors to be aware of; new standards that are demanded by the youth of today.
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Is it Authentic? Beauty is in the eye of the beholder or in this case, the unauthorized seller
If you purchase products from an unauthorized seller, the manufacturer will not guarantee the authenticity of the ingredients and hence, the efficacy of the product.
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A Shift in Public Relations Methods
Many standard public relations methods have already been replaced at least in part, by a personalized, virtual or social experience. Changes are impending, and it is up to us as PR agencies to use them in our favor.
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Should More Brands Care About Snapchat?
Snapchat undoubtedly has a number of features that clearly distinguish its marketing capabilities from the likes of Facebook or Twitter. Should companies look to Snapchat for their marketing needs?
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Managing Gluten Sensitivities in a Gluten Saturated Foodscape
While there are various degrees of gluten sensitivity ranging from intolerance to Celiac disease, for those who do suffer repercussions when ingesting gluten, it only takes approximately 30 milligrams of gluten to induce a reaction.
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Beauty and the Beast
While this French fairy tale has a wonderfully happy ending, the beast, in this case being aging skin, doesn’t always follow suit.
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Fashion for 2017: Something Old, Something New, Something Borrowed, Something Blue
I love fashion. I love clothes, edgy style and checking out the latest fashion trends.
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The Future of Men’s Grooming
Press further evolves: While men’s grooming lines are booming, men’s magazines are shuttering. Where do we go from here?
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PMC’s Green Spa Day
This past November, Pierce Mattie Communications was all about our natural and organic products. Get a behind the scenes peek at how we brought our clients front and center to the beauty magazines.
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