To many it’s a dirty word, with opinions often held to be sacrosanct rather than points along a panorama of contiguous perspectives. And yet, an inability to compromise can result in the demise of many a relationship, whether personal or professional.
Read MoreSustainability in Cosmetic Packaging
Pierce Mattie Communications caught up with Kelly Kovack of Brand Growth Management after her seminar “Discover the Packaging World” at Cosmoprof Asia.
Read MoreTools to Simplify Your Social Media Management
As the popularity of social media continues to grow today, we are seeing a surge in social networks. Thankfully, there are numerous tools available to help you manage the growing list of social networks. Each tool has its pros and cons, but you will certainly find at least one that is right for you.
Read MoreSomething Borrowed: Rented Goods Get Bigger & Broader for Consumers
To rent or to buy, that is the question that often conflicts us when standing with a big ticket item at a store. There is no doubt that we covet these luxury items, but often our pockets aren’t deep enough or we have trouble justifying the purchase if we don’t see ourselves wearing it often.
Read MoreCommunicating to the New Audience
In our business, we constantly remind our clients to be cogent, relevant and succinct in every form of communication. According to a Pew Study, attention span has radically diminished, with people looking for instant gratification rather than in-depth analysis.
Read MoreGetting Publicity For Your Brand
Good press can mean various things to individual brands. It can increase awareness of your products and services, it can drive traffic to your website or retail locations, and it can create appeal to potential distribution partners.
Read MoreSmaller Beauty Brands Utilize Social Media Better
While larger and more established beauty brands may have equally larger budgets, it doesn’t always equate to understanding and utilizing the social media space in the most effective way.
Read MoreSocial Shopping Sites Bank on Visual Marketing Trend
Design has been the driving force in the upward trend of visual marketing online. Pinterest led the way with artfully crafted boards of imagery that left consumers wanting more.
Read MoreThe CFDA Gives Back in More Ways than One
Hollywood starlets, fashion designers and industry moguls rubbed elbows at the ninth annual CFDA/Vogue magazine 2012 Fashion Fund Awards in Manhattan Tuesday night.
Read MoreLifestyle Communications with Martha Stewart’s Branding Changes
Martha Stewart Living Omnimedia recently announced that it is doing such a restructure of its portfolio. It has created a strategic plan that will be implemented in 2013 to deliver its various lifestyle content across digital, mobile and video platforms while streamlining their approach to broadcast and print distribution.
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