Insight | Page 12 of 15 | Pierce Mattie

My Organic Canned Food Has More Eco-Labels Than Yours

An explosion in eco-labels – those small squares and squiggles that indicate organic food products have passed certain certifications, like those of Fairtrade and the Agriculture Department – threatens to make organic food shopping more complicated than clicking every social media icon on your favorite blog. Where will it all end?

Refining Your “Elevator Speech”

Have you ever had the opportunity present itself where you have one chance to share an important message? Or have to connect with someone quickly, whether it’s a one-on-one meeting or in front of a large group?

Will Lance Armstrong Restore His Image, Or Tarnish It Forever?

After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train wreck, complete with noxious chemicals, by chatting up Oprah Winfrey. But will the toxic cloud over Armstrong’s head fade away, or spread its poison forever?

Half-Truths, Spin & Propaganda: Why PR Needs to Embrace the Quest for Truth

Corporations have all kinds of checks and balances to prevent misrepresentation of information, from lawyers to government to their consumers. There’s no reason that public relations can’t operate as one of these arms. In fact, it is our duty to ensure that what the public hears is true.

The Evolution of the Boxer: Introducing Luxury Slim-Fit Boxers

The first boxer shorts were created with all-around-elastic in the 1920’s by Jacob Golomb, the founder of Everlast, to replace the leather-belted trunks then worn by boxers. This design allowed for unhindered leg movement, especially important for athletes.

Customers Ask Brands to Go “Servile”

Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”

Hey Dude, Have You Seen My Men’s Grooming Kit?

It’s no secret that the famous, flawless females we see in magazines, on television and at awards shows have a team of expert beautifiers working behind the scenes to create their picture-perfect looks. In fact, most of these ladies often give public shout-outs to their “glam squads.”