Pierce Mattie Speaks Up

My Organic Canned Food Has More Eco-Labels Than Yours

An explosion in eco-labels – those small squares and squiggles that indicate organic food products have passed certain certifications, like those of Fairtrade and the Agriculture Department – threatens to...
By Sonya Hartland|Branding, Food & Beverage

Refining Your “Elevator Speech”

Have you ever had the opportunity present itself where you have one chance to share an important message? Or have to connect with someone quickly, whether it's a one-on-one meeting...
By Joshua Blaylock|PR & Communications

Will Lance Armstrong Restore His Image, Or Tarnish It Forever?

After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train...
By Serge Gurin|Branding

Half-Truths, Spin & Propaganda: Why PR Needs to Embrace the Quest for Truth

Corporations have all kinds of checks and balances to prevent misrepresentation of information, from lawyers to government to their consumers. There’s no reason that public relations can’t operate as one...

The Evolution of the Boxer: Introducing Luxury Slim-Fit Boxers

The first boxer shorts were created with all-around-elastic in the 1920’s by Jacob Golomb, the founder of Everlast, to replace the leather-belted trunks then worn by boxers. This design allowed...
By Melissa Galandak|Fashion & Accessories

Customers Ask Brands to Go “Servile”

Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to...

Hey Dude, Have You Seen My Men’s Grooming Kit?

It’s no secret that the famous, flawless females we see in magazines, on television and at awards shows have a team of expert beautifiers working behind the scenes to create...

Social Media Trends for 2013

This next year will be more of the same, from localization to websites that rise to the call of “me funding;” in 2013 look for the emergence of new and...

Shark Tank Teaches Effective Strategies for Pitching Your Business

The dynamics of the sharks are engaging, but even more captivating are the entrepreneurs and the way they make their pitch to gain funding. Some are entertaining, some are over...

How to Communicate Brand Social Responsibility to Gen Y

Gen Y came of age at a time when corporate social responsibility was gaining wide spread traction. If social responsibility is part of your brand’s DNA, here are some tips...