Insight | Page 11 of 15 | Pierce Mattie

Will the EU’s Ban on Animal Testing Affect the U.S. Market?

The recent European Union decision to ban imports of all animal tested cosmetics has the rest of the world wondering whether other major players – including the U.S. – will follow suit. Is it only a matter of time before the ban catches on in those countries? Or will it take a serious impact on sales to convince the pair of economic heavyweights to see the light?

Celebrities Use the Old Song-and-Dance to Pitch Cleaner Products

Products that “sell themselves” rarely need anyone to know that a famous person likes them, too. Can celebrity endorsements of products help to mitigate a lack of scientific evidence? Or are there other factors at work that have the effect of popularizing products of little or questionable value?

Are Beauty Bloggers Shifting the Spotlight of Fashion Week?

Fashion bloggers have firmly established their place along the runway at New York’s semi-annual Fashion Week. But with beauty bloggers making their way backstage, will press coverage of the event broaden to the beauty beat?

Rolling Out Shock and Awe in the Fight Against Unhealthy Living

The British government recently began running shock advertisements intended to fight the twin evils of obesity and smoking. But can shock alone convince people to give up bad habits for good?

When Online Newspapers Aren’t Free Anymore, Does Buying The Cow Make More Sense?

Newspapers have consolidated ownership over the past year as perhaps never before, with moguls like Warren Buffett getting in the game and hinting at a profitable online revenue model. Is this the last hurrah, or are newspapers and other print publications poised to cash in on a reinvention?

Trade Shows Still Work in an Increasingly Online World

With over 20,000 products showcased and over 1.9 million square feet of booths and exhibitors (which was a new record), some are wondering if trade shows like CES still have benefit and relevance to both companies and attendees.

Client or Employee Satisfaction: The Business Balancing Act

What’s the key to success – employees or customers? Of course they are both true. There is not just one ingredient to business success, there are several. The Balanced Scorecard approach, for example, lists four areas of focus that a business must balance in order to succeed over the long term: employees, customers, finances, and processes.

3 Important Public Relations & Communications Trends for 2013

The public relations industry continues to evolve. Marketing, communications and social media have played an important role in this evolution. Agencies are finding themselves diversifying beyond traditional PR and integrating other disciplines to continue their relevancy in the field.

As Retailers Battle “Showrooming,” Online Merchants Click Through Their Next Moves

With customers shopping for deals locally and then purchasing those same items online – a practice known as “showrooming” – retailers are scrambling to win back sales from foot traffic. At the same time, online merchants are toying with brick-and-mortar presences that aim to match the competition, service for service.

Why Art.sy Will Digitize the Art Market

Currently, only four percent of art sales take place online, and countless ventures and start-ups have tried and failed to increase that percentage and to bring the art world to the digital world.