A Shift in Public Relations Methods

Many standard public relations methods have already been replaced at least in part, by a personalized, virtual or social experience. Changes are impending, and it is up to us as PR agencies to use them in our favor.

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Media Tips to Master, Not Memorize

C-suiters everywhere scramble for advice about how to walk a fine line with the press while also appearing genuine. The difference in telling a compelling story or spouting about like a drunken uncle at a family reunion often lies in mastering a few critical tips. The key here is “master,” not quickly memorize and begin tap dancing like you’re a millennially hip version of Fred Astaire.

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Client or Employee Satisfaction: The Business Balancing Act

What’s the key to success – employees or customers? Of course they are both true. There is not just one ingredient to business success, there are several. The Balanced Scorecard approach, for example, lists four areas of focus that a business must balance in order to succeed over the long term: employees, customers, finances, and processes.

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Refining Your “Elevator Speech”

Have you ever had the opportunity present itself where you have one chance to share an important message? Or have to connect with someone quickly, whether it’s a one-on-one meeting or in front of a large group?

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