Knockoff Shades

Is Luxury Merging Back in Style?

Mergers and acquisitions activity (M&A) in the U.S. has “jumped significantly” over the last year or so, with a number of large consumer packaging companies selling off non-core operations and brands. M&A also appears to be on the rise in Europe, particularly in the areas of jewelry and fashion. Does the end-consumer look to benefit from corporate’s rush to buy and sell?

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2010 Ken and 1997 Ken Doll

GQ Spring 2013 Fashion Trend Report

For whatever reason, modern male fashion has, for several decades, become an actual trend in need of following. And not just thin vs. wide ties. Or pinstripe suits vs. solid ones. No. You’re expected to pay attention to colors and patterns. You also need to see whether certain “hot” fashions have any chance of being worn by regular-guy you. Fortunately, GQ’s Spring 2013 Trend Report has you covered. Kind of.

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Recycled Cotton Fabric

Recycled, Reused and Redesigned: Clothing for a New Century

Recycled clothing has become something of a commodity these days. Practically everyone — from thrift shops to activist organizations to a designer with a household machine that could recycle and re-make clothes — wants us all hopping onto the latest recycling bandwagon. Is recycled clothing a timeless fashion statement? Or just another faux fad?

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Marketing Lingerie to Tweens

Victoria’s Secret recently started – then pulled — a Spring ad campaign, “Bright Young Things”, which some felt targeted under-age girls, known as “tweens” – no longer children, not quite teens. Was it all just a misunderstanding? Did parental types over-react? What’s considered fair game when marketing products associated with sexual activity? Is lingerie really the problem, or is it something else?

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The Lowdown on Glamour’s 2013 Spring Fashion Trends

Spring fashion roundups from magazines like Glamour are supposed to present bold concepts. Can you imagine flipping through the volumes of ads if all that passed as editorial filler were tired old stories about preppie favorites? Or just another batch of celebrity wardrobe “don’t”s? Nope. You need inspiration. And ideas. Plus the common sense to know when too much isn’t enough.

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Color It Marketable

It’s not brand new information that colors easily stir up subconscious feelings, some troubling, others completely pleasant. Savvy retailers bank on this emotional correlation along the spectrum of Roy G. Biv to attract shoppers and encourage the opening of pockets and swiping of credit cards.

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