Branding

Do Celebrities Want to Change Your Morés, or Line Their Pockets?

Are rule-breaking celebrities – like those defiantly under-clad women at the 2013 Grammys -- just drumming up publicity by upholding the entertainer’s privilege of behaving badly? Or is there a deeper motive at play, like hoping to influence a significant shift in ordinary Americans’ morés? If so, how will celebrities’ actions affect their overall standing with the public?

Why Art.sy Will Digitize the Art Market

Currently, only four percent of art sales take place online, and countless ventures and start-ups have tried and failed to increase that percentage and to bring the art world to the digital world.

My Organic Canned Food Has More Eco-Labels Than Yours

An explosion in eco-labels – those small squares and squiggles that indicate organic food products have passed certain certifications, like those of Fairtrade and the Agriculture Department – threatens to make organic food shopping more complicated than clicking every social media icon on your favorite blog. Where will it all end?

Will Lance Armstrong Restore His Image, Or Tarnish It Forever?

After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train wreck, complete with noxious chemicals, by chatting up Oprah Winfrey. But will the toxic cloud over Armstrong’s head fade away, or spread its poison forever?

Customers Ask Brands to Go “Servile”

Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”

How to Communicate Brand Social Responsibility to Gen Y

Gen Y came of age at a time when corporate social responsibility was gaining wide spread traction. If social responsibility is part of your brand’s DNA, here are some tips on effectively reaching Gen Y.

Sustainability in Cosmetic Packaging

Pierce Mattie Communications caught up with Kelly Kovack of Brand Growth Management after her seminar “Discover the Packaging World” at Cosmoprof Asia.

Lifestyle Communications with Martha Stewart’s Branding Changes

Martha Stewart Living Omnimedia recently announced that it is doing such a restructure of its portfolio. It has created a strategic plan that will be implemented in 2013 to deliver its various lifestyle content across digital, mobile and video platforms while streamlining their approach to broadcast and print distribution.

How to Market to Millennials

Millennials are more socially, emotionally and intellectually connected to brands and causes than any other generation before it. It is a generation that's growing up in a world that cannot live without technology, prefers everything at lightning fast speed, and wants to engage with brands, not just be marketed to.