As society heads further down the path into a need for constant newness, makeup products are one of the ways to fulfill this. Every season, there’s a swarm of new palettes with whimsical names that tempt us.
We all hear about the dangerous consequences of a youth-obsessed culture, but talk isn't enough. Someone has to take a stand for real change. Why not the group that already has a captive audience - the beauty industry
As we continue to navigate through a pandemic, brands taking an increasingly supportive and compassionate role resonate deeply with today's consumers, while also building brand trust on a deeper level. Beauty, skincare, and wellness consumers demand a brand that understands their facets and develops products wholly suited to them.
In the beauty market especially, where there is no dearth of products promising solutions, today’s brands must approach marketing with messaging that reflects their target customer’s beliefs. The ethos behind the brand is now more important than the efficacy of the product itself.
If you purchase products from an unauthorized seller, the manufacturer will not guarantee the authenticity of the ingredients and hence, the efficacy of the product.
While this French fairy tale has a wonderfully happy ending, the beast, in this case being aging skin, doesn’t always follow suit.
This past November, Pierce Mattie Communications was all about our natural and organic products. Get a behind the scenes peek at how we brought our clients front and center to the beauty magazines.
From Fashion Week to the Emmys – you never know when inspiration will strike. With summer at its end, here are a few beauty trends for Fall 2015 that have caught my interest.
The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers like drugstores and big-box retailers. But will customers remain willing to spend more on products sold in a place that also carries beef jerky and digestive aids?