Brand Mascots: An Endangered Species
The growing trend to ditch the brand mascots of yesteryear – costumed characters, furry animals and/or talking cartoon characters whose playful presence lends a spirit of fun and identity to a brand – has been gathering momentum in recent years. Changing an image is one thing. Erasing an entire brand’s populist/institutional memory is another. What gives?
Dos and Don’ts of Celebrity Travel Styles
The great artist Noel Coward once observed, “Why do the wrong people travel when the right people stay at home?” If you're one of those traveling afar this summer, thank your lucky stars. And pay close attention to 10 dos and don'ts that reveal the travel habits and styles, rightly or wrongly, of America’s celebrities.
Fitness Trends for 2014
Exercising like a caffeinated maniac with breaks in-between – aka, High-Intensity Interval Training – recently took first place among the predicted Fitness Trends for 2014. Unseated from first place for the first time since 2008? Educated, Certified and Experienced Fitness Professionals. Here are the Top 10 Trends for 2014.
13 Beauty Trends for 2014
What does it say about the nature of fashion when the strongest motifs are those that come from makeup, hair and nails? When the accent outweighs the melody, it’s certain that sexiness isn't far behind. With a whip and a few cleverly designed chains. Do such tricks dominate? Or do they seduce?
What Makes U.S. Brands Patriotic?
Among established brands, what’s more American than apple pie and the Fourth of July? According to a new survey, Jeep was determined to be the most patriotic brand among 197 names across 35 categories. Is that something a car company can even be? Does patriotism even matter in a global economy? Who and what determines what makes U.S. brands patriotic?
IT’s Growing Role in What You Buy at the Supermarket
Business Intelligence (BI) systems have been around since at least the late 1950s. Now, with the advent of better tech and faster systems, what took days to find out can take as little as a few seconds. But do buyers of consumer packaged goods really want the Geek Patrol telling everyone what to stock and, presumably, what to buy?
Holiday Spending Highlights U.S. Wealth Gap
With one percent of the U.S. population controlling a little more than half of the country’s assets these days, how do marketers deal with the growing divide between rich and poor in America, aka the Wealth Gap? A look at how those on the lower end of the economic ladder could provide some insight. If you know your Charles Dickens, that is.