Are More and More People Turning Away from Pharmaceuticals?
Most people have been through enough cycles of common illnesses to know which remedies should ease their symptoms. And the amount of available medical knowledge online makes treatments like home remedies seem a better alternative to prescription or even over-the-counter drugs. Except when they aren't. Have more and more people lost faith in using pharmaceuticals? Or is the home remedy movement destined to die out?
Do Celebrities Want to Change Your Morés, or Line Their Pockets?
Are rule-breaking celebrities – like those defiantly under-clad women at the 2013 Grammys -- just drumming up publicity by upholding the entertainer’s privilege of behaving badly? Or is there a deeper motive at play, like hoping to influence a significant shift in ordinary Americans’ morés? If so, how will celebrities’ actions affect their overall standing with the public?
Will the EU’s Ban on Animal Testing Affect the U.S. Market?
The recent European Union decision to ban imports of all animal tested cosmetics has the rest of the world wondering whether other major players – including the U.S. – will follow suit. Is it only a matter of time before the ban catches on in those countries? Or will it take a serious impact on sales to convince the pair of economic heavyweights to see the light?
Celebrities Use the Old Song-and-Dance to Pitch Cleaner Products
Products that “sell themselves” rarely need anyone to know that a famous person likes them, too. Can celebrity endorsements of products help to mitigate a lack of scientific evidence? Or are there other factors at work that have the effect of popularizing products of little or questionable value?
Rolling Out Shock and Awe in the Fight Against Unhealthy Living
The British government recently began running shock advertisements intended to fight the twin evils of obesity and smoking. But can shock alone convince people to give up bad habits for good?
3 Important Public Relations & Communications Trends for 2013
The public relations industry continues to evolve. Marketing, communications and social media have played an important role in this evolution. Agencies are finding themselves diversifying beyond traditional PR and integrating other disciplines to continue their relevancy in the field.
Customers Ask Brands to Go “Servile”
Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”
Shark Tank Teaches Effective Strategies for Pitching Your Business
The dynamics of the sharks are engaging, but even more captivating are the entrepreneurs and the way they make their pitch to gain funding. Some are entertaining, some are over the top and others stumble.