Corporate Social Responsibility: Is Taking a Stand Smart Business?
Corporate Social Responsibility (CSR) initiatives give brands a means of putting their values into action with socially responsible practices. CSR programs are founded on the belief that corporate citizenship should...
Can We Communicate Depth without Words?
Memes, Reels, video shorts, sound bites: they're everywhere. But are they diluting our meaning or another way to get the message out there?...
How Makeup Is Empowering, Subjugating, and Exclusionary All at Once
As society heads further down the path into a need for constant newness, makeup products are one of the ways to fulfill this. Every season, there’s a swarm of new...
Ageism in Beauty
We all hear about the dangerous consequences of a youth-obsessed culture, but talk isn't enough. Someone has to take a stand for real change. Why not the group that already...
Ms. Marvel Is What True Representation Means
Marvel's live action take on Ms. Marvel is proving to be just as groundbreaking as its comic counterpart. The new superhero show's greatest power is the power of its narrative...
Freedom & Ethics in the Metaverse
The neutrality of the Metaverse and the offer to craft an entirely new appearance (if desired) has been faced with an astounding mix of positivity and backlash. Is this new...
Beauty is… taking care of you
As we continue to navigate through a pandemic, brands taking an increasingly supportive and compassionate role resonate deeply with today's consumers, while also building brand trust on a deeper level....
When Social Media Meets E-Commerce
Social Commerce, or "Social Shopping", is the latest trend in e-commerce. It promotes products on social media platforms, making them available for immediate purchase within the app. This "purchase while...
Beauty is Your Inner Activist Taking a Stand
In the beauty market especially, where there is no dearth of products promising solutions, today’s brands must approach marketing with messaging that reflects their target customer’s beliefs. The ethos behind...
Marketing to the New Generation
Consisting of consumers born after 1997, Generation Z has become an undeniable force in the current marketplace. When it comes to marketing brands to Generation Z, it can feel like...
