At Pierce Mattie Public Relations, we're all about reaching the “new” consumer. We say “new” consumer because the consumer you're trying to reach is no longer the same. He/she is much more sophisticated and cynical than in the past, and traditional methods of reaching these “new” consumers are, well, just not as effective anymore. It's no longer enough just to reach consumers, but now it's vital to connect with them on an emotional level and get them to become “one” with your brand. So whether you're trying to reach suburban soccer moms, urban trendsetters, African-Americans or metrosexuals, we create strategic media platforms that will positively and emotionally connect your brands to your consumers.