Edy Eliza

^{Edy Eliza was born Edie Eliza Trott in a small town outside of Bangor, Maine.  She left Maine as soon as she could for the sunshine state.  Edy obtained her Bachelors degree in fashion merchandising from Florida State University after completing an internship at BCBG and traveling abroad to learn the latest fashion and beauty merchandising trends.  While in Europe she attended a presentation on public relations which is where she learned the value of PR.  She knew she would have a great future in PR.  Once returning from Europe she sought out a prestigious internship at Henri Bendel in the Marketing/PR office.  This was a fabulous introduction to PR; she selected merchandise for editorial placements for Annick Goutall, Mario Bedescu, Awake, and Pout.  She was a key coordinator for publicity events, including the Playboy 50th Anniversary Book Launch and signing with Hugh Hefner.  She also organized TV segments with Paula Dorf and multiple episode tapings for “What Not to Wear” on TLC.}

edy@piercemattie.com


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