Order Pierce’s Book Online

the first beauty book for professionals on servicing, treating, marketing and retailing to men in a spa & salon

If you want to increase your salon or spa business to be a female to male 50/50 ratio, captivate a market that will remain loyal to your talents and operate treatments that your competition has not yet discovered … you need to read Groomed for Success.

Groomed for Success covers: male grooming history, spa interiors, service marketing, and retail and back bar organization. Plus, outlined "how-to" treatments on the face, chest, back, scalp, hands and feet, along with steps on Pierce’s signature "Love Handle Wrap."

Chapters in the book include:

The Male Pyramid of Services: A look at the basic range of services men most often seek and how to introduce/upsell them to other spa treatments.

Organizing Your Retail: Discusses how to choose the appropriate grooming products to retail in your spa; how to display and market them; and how to offer professional recommendations which result in a sale.

Clienteling: Suggests tactics for reaching new male customers and then keeping them.

Additional chapters extensively outline the topics of plastic surgery, nutrition for men, hair removal, aromatherapy and androapuse.

Already, industry professionals are raving:

"Isn't it amazing that the men's skin treatment category is the fastest growing division in the beauty arena today. Skin care has become gender-blind and men are finding it essential to seek advice. Pierce's new book provides ideal information for grooming professionals to manage their male clients."
Brian Robinson
President, Zirh Skin Nutrition

Thank you for writing a comprehensive grooming guide and reference. Grooming and self-care are fundamental components of a healthy attitude and lifestyle, and help us as spa professionals to make our male clients look and feel their best.
Deborah Evans, General Manager
Red Mountain, the adventure spa
St. George, Utah

A portion of the profits from Groomed for Success’ initial run will be donated to a not-for-profit organization dedicated to advancing research on and furthering public awareness of prostate cancer.

Hardcover, four-color
Price: $65
To order call Customer Service at 630-653-2155, x590 or email customerservice@allured.com

Pierce Mattie has trained estheticians in over 20 countries. His How-to articles educating estheticians on spa services for men have been published in the USA by Skin Inc. magazine and in England by The Guild of Professional Beauty. Additionally, Mattie has been featured in more than 80 consumer magazines including Mirabella, Men’s Health and Allure, and has worked as the men’s grooming editor for three national consumer magazines. He has appeared on CBS Nightly News in New York, ABC Day News in Miami, Channel 5 Fox News in New Jersey, and The Sally Jessie Raphael Show.

In 2001, Mattie was the first esthetician ever to be appointed by the U.S. government to volunteer for the Citizens Democracy Corp. in Washington, DC, where he worked in St. Petersburg, Russia.

Today, Mattie is the president of Pierce Mattie Public Relations Inc. (PMPR), a New York-based communications firm that is dedicated to the professional beauty industry. His clients include professional skin care manufacturers, hair color companies, cosmetic brands, fragrance houses and destination spas. PR NEWS voted Pierce Mattie "Top 15 to Watch" for 2002 as one of hottest young properties in the PR industry.