Our services: Pierce Mattie Public Relations Quick Tour

And not only the consumer has changed. The lifestyle categories have become so cluttered and competitive over the past five years that it has become crucial to brand survival to differentiate your brands and to break through the clutter with highly creative, awareness-generating and buzz-building public relations programs. That means you can no longer rely on the cookie-cutter shotgun approach that many agencies provide. Some of the type of work we do includes: o Generating brand awareness o Differentiating brands o Building word-of-mouth buzz o Opinion leader development o Conditioning the market (pre-launch) o Product launches o Maintaining marketing momentum o Increasing brand loyalty o Building relationships with your consumers o Revitalizing a brand o Brand “culting” o Cause marketing o Grassroots events o Ethnic marketing o Marketing strategy