Jewelry PR Division

(New York, New York) - This year marks the 50th anniversary for nationally recognized jewelry manufacturer, Fantasy Diamond Corporation. Founded in 1922 by the Wein family, originally as a watch company, Fantasy Diamond grew to be a specialty jewelry manufacturer in 1956. The company is well known in the jewelry industry for producing unique designs, including the most popular Endless Diamond® setting.

Current Fantasy Diamond President, Louis Price says he is “incredibly proud of the success Fantasy Diamond Corporation has achieved. For a family owned company, we have surpassed all expectations and are looking forward to the next 50 years of success.” Price began with the company in 1989 and encouraged an aggressive growth in sales and relationship with national and regional retailers with support from the Wein family. This expansion resulted in a national reputation as a leading source of quality diamond products and trend setting designs.

With the commitment to customers to produce quality pieces, Fantasy Diamond prides itself in having an American made product. With manufacturing facilities in home base Chicago, Illinois and U.S. Virgin Islands they are able to reach key national retailers. The intense focus for product development and creative designs is what makes Fantasy Diamond products the finest quality and most distinctive in the industry.

In addition to Fantasy Diamond’s extensive line of fashion diamond jewelry the company has developed a winning marketing partnership with its retail customers – with a complete co-op advertising program and professionally-produced TV, radio, print ads, direct mail, and in-store advertising for retailer customization.

About Fantasy Diamond Corporation:
Fantasy Diamond Corporation is a nationally recognized leader in diamond jewelry manufacturing and design. The company is respected and known for three collections including Endless Diamonds®, Masterpiece® and Everafter® brands.

September 19, 2006, New York, NY – Today Angara announced the launch of its online jewelry retail site Angara.com, boasting a wealth of fine jewelry, diamonds and accessories ranging from simple to opulent and all reasonably priced. With the philosophy and mission of affordable luxury, Angara provides customers with an easy and convenient shopping experience for superior quality jewelry at sensible prices.

“We are very particular in the pieces we choose to sell on the site,” says Chief Executive Officer, Ankur Daga, “Whether the items are bridal, engagement or in our exclusive Strong Box Collection, each piece is selected with the utmost care.”

This month Heidi Klum had her first appearance on QVC to launch her collection for Mouawad. This highly anticipated debut certainly got a big piece of the QVC pie. Her appearance was well received and everyone loved her pieces as the collection sold out of 14 of 16 styles in the first 36 minutes. Klum’s collection is inspired from a four leave clover as well as the pattern from the Duomo in Milan. (Duomo is the Italian word for the church in the middle of the city/town. Most Italian cities have a Duomo—Milan’s is the most well known for its gothic architecture.)





Personally, I really like this collection. I love the playfulness of the shamrock but I love that it can also be dressed up (ie. Heidi at the Emmy’s this year.) It could also be that I love Heidi Klum and everything she does! The nice thing is that, if one can’t afford the pieces from Heidi’s collection, there are options with similar designs and styles. My favorite kind of steal is from Endless Diamonds. They have similar pieces with a diamond in the center of the pendant.





Either way, we can all look beautiful in diamonds! After all, they are a girl’s best friend!

An ad campaign launched this week is asking jewelers to boycott gold from a proposed open pit mine that many Alaska Natives fear will ruin their way of life.

The campaign in National Jeweler, an industry newspaper, is designed to educate jewelers about the Pebble Mine project in the Bristol Bay watershed, home to the largest sockeye salmon fishery in the world.

"Our biggest concern is what will the future generations have?" said Bobby Andrew, spokesman for Nunamta Aulukestai, an association of eight Alaska Native village corporations in Bristol Bay. "This type of massive industrialization at the heart of Bristol Bay will forever harm the abundant fish and wildlife resources that sustain this region."

Earthworks, a Washington D.C.-based environmental group, is paying between $10,000 and $20,000 to place the ad in the January, February and March issues of National Jeweler.

"We need your help. Bristol Bay is the wrong place for a gold mine. No responsible jeweler would knowingly buy gold mined there," the ad says. "Your support will let customers know that you care about preserving your company's glowing reputation."

Via Business Wire: The Silver Institute has released a comprehensive report on trends in the global silver jewelry market. The report was prepared, on behalf of the Silver Institute, by GFMS, Ltd., the London-based precious metals consultancy. GFMS Ltd also produces the annual World Silver Survey for the Silver Institute, a role they have undertaken since 1994, and it is the report of record for the silver industry.

Two of the key areas of silver fabrication demand are jewelry and silverware. Since its inception, the World Silver Survey has featured jewelry and silverware as a combined total in the main country-by-country tables. In the report issued today, entitled, Silver Jewelry Report, global statistical series have been produced that separate jewelry and silverware for the first time as well as a detailed review of the country-by-country data.

The report features a 10-year global series for jewelry and silverware, as well as a detailed qualitative analysis of the silver jewelry market. In addition, the report also examines the following key areas:

* A review of trends in silver jewelry fabrication, both at the regional level as well as focusing on countries with manufacturing volumes exceeding one million ounces, including China, India, Italy and the United States. The analysis brings out the main trends, specific to each market that have impacted silver fabrication over the past decade;

* Separate data on the leading silver jewelry consuming nations is provided in this report, including country-by-country data for the 10 largest consuming countries for the 2000 to 2005 period;

* Jewelry consumption, and in particular, competition for silver jewelry. The review is not limited to competition from white or yellow gold but extends to other materials, both precious and non-precious;

* The global trade in silver jewelry, focusing on the top five importing and exporting nations; and

* The impact of trends in the silver price, economic developments and the effect of changing fashion on consumption.

This Silver Jewelry Report makes an important contribution to the transparency and understanding of this fascinating area of the silver market. A copy of this report, may be downloaded from the Silver Institute’s home page: www.silverinstitute.org

Via National Jewelry Network: New York—Two iconic Japanese design forces, Mikimoto and clothing designer Yohji Yamamoto, will collaborate on a fine jewelry collection set to launch this fall. Three groups of designs will comprise the Yamamoto-designed collection of about 20 pieces, which will make its official debut in Paris during Couture Week this July.

Mikimoto and Yohji Yamamoto stores worldwide will begin selling the designs in November. "The pearl is a symbol of feminine perfection, and, in the quintessential universe of fine jewelry, it stands alone," reads a Mikimoto statement. "Its perfect form, the subtlety of its irridescence, its refinement singularly unique ...the pearl radiates magnetic attractions. For these reasons, Yohji Yamamoto has decided to design a jewelry collection focused on the pearl.

Mikimoto's incomparable reputation for designing, producing and selling the world's finest cultured pearl jewelry made it a perfect choice for Yohji Yamamoto." Yamamoto, who rose to prominence with his bold designs in the 1980s, is famous for clothing featuring glossy textures and dramatic silhouettes.

Endless Diamonds offers patented touch setting, which will help to celebrate endless love. For a summer wedding every bride wants to be a reflection of happiness. There is no better way to sparkle in the summer sun then to wear jewels. Add enchantment to a summer fairytale wedding with diamonds.

Most Endless Diamonds styles come as a set which includes pendants, earrings, and rings. Almost every design is available in white, yellow or two toned gold. The patented touch setting gives an appearance that is three to five times larger than a single stone at a comparable weight.

Let your magical fantasies come to life on your wedding day with Endless Diamond’s collection of bridal jewelry that has a beautiful selection of diamonds. After all, Endless Love is worth it. The Endless Diamonds Collection by Fantasy Diamond is available at Macy's.

Media Contact:
Jewelry PR Division: Erin at piercemattie dot com

Please be sure to visit the NEW Pierce Mattie Public Relations blog on its new URL, just add the word "public relations" after Pierce Mattie and omit the word blogs: www.piercemattiepublicrelations.com


Other Pierce Mattie PR Division Blog Locations:
Beauty Pro A professional beauty and cosmetics industry blog.
The Fashion Rag Fashion, design and style blog co-written by Jason Jobson and Shannon Nelson.
The Jewelry PR Division Jewelry, precious metal and accessory industry blog.
The Fitness PR Division Our sports fitness, health and club industry blog.
The Industry Dirt Blog Media Industry Blog.

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