Jewelry PR Division

September 19, 2006, New York, NY – Today Angara announced the launch of its online jewelry retail site Angara.com, boasting a wealth of fine jewelry, diamonds and accessories ranging from simple to opulent and all reasonably priced. With the philosophy and mission of affordable luxury, Angara provides customers with an easy and convenient shopping experience for superior quality jewelry at sensible prices.

“We are very particular in the pieces we choose to sell on the site,” says Chief Executive Officer, Ankur Daga, “Whether the items are bridal, engagement or in our exclusive Strong Box Collection, each piece is selected with the utmost care.”

A favorite line of accessories editors the world around is "and then take one piece" off referring to the rule of removing one piece of jewelry after you are fully dressed and prepared for the day.

Of course another editor tip through the ages has been stretching a wardrobe of basics through clever jewelry usage. But if you are instructed to constantly downsize your accessorising options for day is it possible that you need a wardrobe of jewelry basics too?

Given the classic popularity of a string of pearls, diamond stud earrings, and the tennis bracelet it seems that jewelry lovers the world over agree. This makes discovering the right pieces of jewelry for your even more critical. Even the classics make different statements. Pearls make any outfit more conservative whereas a diamond stud is a classic touch that ups the elegance factor on any outfit. The same principles of choosing basics in clothing applies to jewelry.

But remember even when the editors appear to know better than we mere mortals do it can be good to break the law sometimes and throw it all on. You can always take a few pieces off at the end of the night. That is still technically following the laws of accessorising right?

STORM Watches is a proud sponsor of this year's EMA's, MTV's European Music Awards has especially commissioned 4 Unique Limited Edition watches that will be your access all areas pass to the legendary MTV Europe Music Awards 2006, being held in the Scandinavian party town of Copenhagen on November 2nd.

You will get the full VIP treatment at the pre-party and then get to see the main event itself, where some of the biggest names in music are performing. Finish the night off in style dancing until the early hours at the VIP after show party.

To enter the competition you must be 18 or over. Competition closing date 14th October 2006.

Please read The Terms & Conditions and enter to win!

Dawn Yanek, editor-at-large, Life & Style magazine visited The CBS Early Show on December 31 to chat with anchor Tracy Smith about her favorite picks for dressing like a star to ring in the New Year. Both Smith and Yanek selected jewelry from Endless Diamonds� to wear on-air as the must-have holiday splurge. Smith and Yanek shared ideas for shining accessories to wear to holiday soirees, and the Endless Diamonds pieces were the favorites to ensure plenty of Hollywood glitz and glam.

“Endless Diamonds allows every woman to feel like a star,” said Louis Price, president, Endless Diamonds by Fantasy Diamond Corporation. “The collection’s patented setting technique features multiple diamonds in an invisible setting process, thereby producing more sparkle than a solitaire stone of comparable weight. The overall effect is absolutely breathtaking.”

All Endless Diamonds designs feature carefully selected diamonds of matched quality, and utilize its exclusive, patented Touch Setting� technique. This technique features diamonds “embracing” other diamonds which produces an endless, uninterrupted flow between stones to create a seamless appearance. The Touch Setting gives an appearance that is three to five times larger than a single stone at a comparable weight.

The Endless Diamonds collection includes an extensive selection of pendants, earrings, and rings, as well as bridal designs. Styles range from classic looks to inventive, fashion forward designs. Almost every design is available in white, yellow, or two-toned gold.

Nothing says "Be Mine" like Tiffany's dazzling diamond designs. Shop for Valentines day jewelry gifts at Tiffanys&Co.

De Beers is one of, it not the biggest diamond jewelry brand out there. They dominate the diamond industry and own most of the diamond mines. However, for being one of the biggest jewelry names, they have been a little behind in the times with their information only website. This summer that will all change.

The National Jeweler Network published an exclusive report confirming that De Beers will begin to offer their jewelry for sale on the website by this summer. The amount of jewelry will be limited however, and visitors will continue to be encouraged, as they are now, to make an appointment with a Senior Collection Advisor.

While I think that many loyal De Beers customers may love the convenience of shopping online, out of habit they may still bypass the website and head directly to the store. The online store looks to be a way to capture the many jewelry consumers that wish to eliminate the need to go to the store and have the convenience of shopping from home or want to avoid the experience of potentially being haggled by a salesperson. Either way, the new direction for De Beers website looks to be a potentially profitable one.

What do you think?

Frederique Dessemond is a talented painter turned jewelry designer hailing from France. After studying art history and working as an interior designer, Dessemond felt there was more out there for her and in 1999 she landed in New York. After getting her feet wet in the fashion industry, she began to design her own jewelry and now eight years later; ginette_ny has its first one of a kind jewelry boutique in New York’s West Village.

While her jewelry can be found in Henri Bendel’s and Barney’s, the ginette_ny jewelry bar offers customers a different jewelry buying experience. Dessemond wanted to provide her customers with a personalized sense of customer service with a unique way to shop for jewelry. One can sit and have something to drink while perusing the display stands on the bar and received personalized service from Dessemond herself. In a time when engaging with customers seems to be more product-focused than customer service-focused, ginette_ny offers something unique that is not merely “shopping,” but instead an experience.

The ginette_ny line of jewelry consists of signature gold disc necklaces, custom monogrammed necklaces, keys, coins, chains, rings and earrings. Besides the new jewelry bar, ginette_ny jewelry can be purchased at a variety of locations, all of which are listed on her website. Her jewelry collection is also available for purchase online at ShopBop.com

ginette_ny Jewelry Bar
172 West 4th Street, NY

Please be sure to visit the NEW Pierce Mattie Public Relations blog on its new URL, just add the word "public relations" after Pierce Mattie and omit the word blogs: www.piercemattiepublicrelations.com


Other Pierce Mattie PR Division Blog Locations:
Beauty Pro A professional beauty and cosmetics industry blog.
The Fashion Rag Fashion, design and style blog co-written by Jason Jobson and Shannon Nelson.
The Jewelry PR Division Jewelry, precious metal and accessory industry blog.
The Fitness PR Division Our sports fitness, health and club industry blog.
The Industry Dirt Blog Media Industry Blog.

See you there!