Jewelry PR Division

Saint Patrick’s Day is coming up soon! Now is aggod a time to check out but the Clover & Horseshoe Collection at overstock Jewelery. It has been spotted on celebrities and it's definitly withen your reach. Lucky clovers and lucky horseshoes are in high demand already. In Irish tradition the first leaf represents faith, the second is for hope, the third is for love and the fourth is for LUCK! Some traditions believe that wearing a clover to bed will bring dreams of a future husband. A recent myth is that spiritualists have claimed that the four leaf clover releases energy that will help guide a person through life.

Horseshoes have been a lucky symbol for over a thousand years. The myth behind the beauty is that horshoes were hung above doorways to ward off fairies. Apparently it was thought that iron was the only way to keep fairies out of your house. Horseshoes were readily avaiable to quickly hang up above doorways.

Celebrities in Hollywood have been wearing clover jewelry designed by Van Cleef and Arpel, Heidi Klum, Tiffany’s, Fred Leighton, Roberto Coin, for quite some time now. I’d like to think they wear them as a reminder of how lucky they already are. Whatever the reason, clovers and horseshoes are so hot right now. They’re a great trend and we are sure that they will never go out of style.

Here are some of our favorite stars wearing one of the hottest jewelry trends in Hollywood, New York & Paris:

The movie Blood Diamond really brought the issues revolving around the diamond industry into focus. With this controversy brought to light and brands going green, now not only are diamonds becoming a hot topic, but gold is as well. In a new effort that includes brands like Tiffany & Co., Zales and 19 other jewelers in a campaign called “No Dirty Gold,” the big question for the jewelry consumer is becoming: “Is your jewelry politically correct?”

The mission behind the No Dirty Gold campaign is stop the jewelry industry from further enabling gold mining companies destructive ways by standing behind and signing a commitment to “The Golden Rules.” By establishing a set of rules that participating jewelers adhere to, the hope is that it will not only bring to the forefront the issues revolving around mining gold, but force the hand of gold mining companies into a better practice of mining, thus preserving the reputation of gold.

Some of the effects of mining gold involve massive pollution, developing large open pits in the earth and solid waste, endangering natural areas (both officially and unofficially protected), community health effects, worker dangers and human rights abuses. Prior to wearing any of my gold jewelry, I never considered where it came from and how it was mined, and honestly, who does?

Diamonds have always been a status symbol of the wealthy and there are more wealthy people throughout the world now, then there were ten years ago. Fancy Diamonds have made their way onto the bodies of the elite, showing that their rarity outweighs the brilliance that many colorless diamonds can bring. Diamonds have always been in demand, but quite curiously despite conflict diamonds and the issues that the movie Blood Diamond brought to light, more people are demanding them while supply is not increasing.

In fact, supply is almost impossible to increase when it comes to diamonds simply because of the process involved in mining and the fact that only one new diamond mine has been found in last 10 years. So when I read about prices going up because the demand is there, I had to wonder how this would affect the cultured diamond market. Not yet a huge market, it is certainly one that can be looked to as natural diamond prices begin to rise. As I mentioned in a previous post, cultured diamonds are indeed real diamonds, only grown in a lab environment. Obviously this cuts out the “million years” to create it part that can be an obstacle when diamonds are in demand, but as we all begin to look at the toll mining takes on our environment, cultured diamonds may be the perfect alternative and a price increase the perfect time to look into them.

Innovative, unique, stylish and bold; all of these characteristics describe the design of a Storm Watch. Their copy written designs provide its consumer with the assurance that their watch is unique only to Storm, lending prestige and credibility to the brand. Storm’s quest for individual style is made by challenging consumer expectations with a product that is different than any other watch out there.

While many people wear a watch for their functionality, why not have the best of both worlds? Storm is a statement of who you are while providing precision instrumentation. This isn’t your average timepiece, as each watch is made of stainless steel with scratch resistant mineral glass. Storm Watches aren’t ordinary looking, which is what I think makes them appealing. Their uncommon look is something that will make you stand out in a crowd. Some of the celebrities that stand out for their Storm Watches are David and Victoria Beckham, Nicole from the Pussycat Dolls, Pink, Justin Timberlake, Amerie, Keke Palmer from Akeelah and the Bee, and LeToya Luckett.

The one thing you can count on with a Storm Watch is that its designers are constantly challenging the perception of how a watch should look. Whether it’s the features, gadgets, colors or shapes, the design is ever evolving and always looking to the future of individual taste and style.

Judith Ripka is a Award winning designer Judith Ripka creates jewelry of understated elegance that is meant to be worn everyday, from day into evening, from black tie to blue jeans and everything in between. Taught by her mother, a European couturier, to see the beauty in all the little things around us, each piece of jewelry Judith designs is an expression of that beauty as shared through the eyes of her mother.

Taking cue from her busy life as wife, mother, grandmother and business woman, Judith designs versatile jewelry with a special twist, ancient inspired, classically informed, timeless, yet modernized to complement today's wardrobe.

Amongst her many achievements and awards, Judith won the prestigious DeBeers' Award for Diamond Design and was inducted into the Council of Fashion Designers of America. Please read the full interview on National Jeweler Network

Being persistent and surrounding yourself with positive, encouraging friends and associates can catapult your business into the big time, jewelry-design powerhouse Judith Ripka told attendees of the Women's Jewelry Association's Women in the Know Conference at the Fashion Institute of Technology on Friday.

Passion for creating jewelry can also take your business a long way, she added.

"Even if it had not become my business, I would still design jewelry," Ripka said. "Persistence is one of the keys to my success. I've sketched two days a week religiously for 34 years."

Ripka told the story of her business, the Judith Ripka Companies Inc., a multimillion-dollar wholesale and retail jewelry company that now employs 150 people (90 percent of whom are women) and is opening its 13th retail store in Las Vegas this year. [...]

But when Ripka started out, she was a struggling mother of three running her business out of the living room of her house in Long Island, where she was one of the few working mothers in her neighborhood at the time.

She balanced caring for the children with sketching during all of her free moments, initially selling jewelry out of her own living room from a $12 case she bought in the Bowery section of Manhattan.

Her business got off the ground with a $1,000 loan from a dear friend who was among those who encouraged her as she began making jewelry at a manufacturing facility in 1973, Ripka said. Other friends lent her cars to get around since she didn't own a vehicle.

"Don't have anyone around you who doesn't wish you well," Ripka said. "There were countless people along the way who told me to give up, that the chances were slim. But I am telling you, the chances are not slim."

Not only are designer handbags prime targets of knock offs and fakes, but many more times fine jewelry is often sold with a designer price tag, when the unsuspecting consumer has bought a fake. Of course many people don’t mind wearing an imitation jewelry piece, just as long as they aren’t paying top dollar for it.

Since diamonds are the most sought after stone with the largest price tag, it is most often diamonds that are faked, and sometimes even the best jewelry appraiser cannot distinguish a real diamond from a fake one. So how do distinguish a real diamond from its imitator?

Cubic Zirconia is the easiest diamond fake to spot. Cubic Zirconia is much heavier in weight than a typical diamond and a jewelry appraiser can easily measure this with the right equipment. It is also softer and easier to scratch than a diamond. A Cubic Zirconia can be spotted using ultraviolet light as well. Where diamonds will glow blue under UV light, Cubic Zirconia will glow mustard yellow.

 Moissanite is the most difficult of stones to distinguish from a genuine diamond. It is a naturally occurring crystal that has been able to be replicated by man and so closely resembles a diamond that many times even skilled appraisers mistake it for the real thing. This is the one synthetic gem that requires its own specific equipment to make the distinction between a diamond. If you suspect that the jewelry you have purchased is Moissanite, make sure to see a jeweler who is well versed about Moissanite and has the equipment to test your gem.

We all have a wish list of jewelry brands that we are all dying to wear and many times it is the price tag that prevents from doing little more than window shopping. I know I would love to dawn something by Vera Wang, Gucci, Kara Ross or even Stephen Dweck; maybe a gorgeous bracelet, an intricate ring or eye catching earrings. Now we no longer have to window shop, when we can simply borrow these gorgeous baubles at a fraction of the cost of buying them.

Bag Borrow or Steal and Borrowed Bling both offer jewelry that you can rent out whether it be for a big evening out or to impress a few friends. Bag Borrow or Steal offers genuine name brand jewelry while Borrowed Bling offers imitation gems that are said to look as close to the real thing as possible. Both operate on membership with various levels that determine which brands and how many pieces you can borrow at a time. Each site is different in the way you can borrow and which site you chose to borrow from depends on your budget and desire for the luxurious.

The comparison:

Bag Borrow or Steal:

4 membership levels:

+ Couture—Runway worthy handbags and jewelry from top designers such as Gucci and Rosiblu starting at $175 a month.

+ Diva—Luxurious, dream bags and jewelry from designers such as Louis Vuitton and Charriol starting at $90 a month.

+ Princess—Confidently versatile accessories from designers such as Betsey Johnson and Pianegonda starting at $40 a month.

+ Trendsetter—Fresh, trend-forward accessories from designers such as Dooney & Bourke and Lori Bonn starting at only $20 a month.

There are additional fees (per week or per month) for each item borrowed. The first 3 months of membership only allot you up to 3 borrowed items, and after that timeframe you can borrow up to 5 items at once. There is no time limit on how long you can borrow an item for. Borrowing frequency is based on your account being in good standing.

Balanced style, balanced life. David Lundahl & Company Jewelers, purveyors of fine, custom designed jewelry, proves elegant pieces are more than accessories – they are personal reflections of style and character. With the introduction of the Feng Shui inspired Elements Collection, the signature pieces, representing the Fire, Water, Wind, Wood and Metal elements, offer a “balanced” sense of style

“The Elements Collection combines the basic tenets of Feng Shui with exquisite design,” said David Lundahl, designer, David Lundahl & Company. “In the practice of Feng Shui, harmony and balance are key to maintaining positive Chi energy. The Elements Collection is a fun, inspiring reminder of personal balance – and style. I believe that fashion and an individual sense of style are quite personal – it transcends trends. With that in mind, The Elements Collection matches the Feng Shui element that best connects with a client’s traits to offer a truly unique and memorable experience.”

The three-piece collection includes two pendants and a ring richly crafted in 18-karat yellow gold or glossy black lacquer detail, and feature bold interpretations of the Feng Shui symbols, including Fire, Water, Wind, Wood and Metal. Combining elegant sophistication with contemporary appeal, pave diamond accents offset the black lacquer detail to create a glittering, intense effect. The collection retails for $400 to $1700. A suite for men is also available which includes cuff links and oversized medallions for slightly higher price points.

Further accentuating a sense of individual style, David Lundahl & Company launched a section of its web site, www.DavidLundahl.com, to help clients determine the symbol that perfectly matches their personality. Whether it’s the intense energy of the Fire symbol or the wisdom associated with the Water element, the interactive questionnaire will determine the element that best corresponds with your character. Wear each piece individually, or combine elements to celebrate a multi-faceted mood. The Elements Collection is available on the David Lundahl & Co. online boutique.

I’d like to talk about body jewelry. Yes, I am aware that piercing body parts has gone from risque to cliche since style-makers traded in their rainbows for black and white stripes a few years back. But when you’ve been living with something for over 10 years, in this case a navel ring, it becomes a part of you. You feel naked and weird without it.

A few weeks back I was shopping for inexpensive workout tanks at this little thrift shop where they sell them 10 for $10! As a true child of the eighties, I could not hide my inner eight year old upon noticing that right next to the cash register were several Strawberry Shortcake dangle navel ring charms. How gaudy, how cheaply made, how "berry" necessary.

But it got me thinking, what is a girl who is no longer seventeen but not a celebrity rock-star supposed to do when it comes to lingering holes in the midriff? Is there a way to make body jewelry classy, sophisticated or more acceptable or classier?  Now that you can buy three navel rings for $12 at your basic mall store, I wanted something that was a little snarky, a little sexy and a little more grown up (quality = more expensive). So I went to old faithful – ye olde Internet. My first thought: wow is there a lot of ugly body jewelry – my favorite being a mushroom topper that does not look quite like a mushroom, but I digress. So after a bit of searching and checking in with my girlfriends to see if they still have their navel rings (the answer was yes and let’s stop talking about it, thanks), I found GoldBodyJewelry.com. Next paycheck, the 14k gold skull is mine. And yes, in my life, that is grown up. I think the Chemical Brothers would be proud.

These celebrities looked stunning on the red carpet, but you don't have to pay a fortune buying the same jewelry they wore to replicate their look. See these and more jewelry and fashion styles at ShopStyle.com

The Stylists behind ShopStyle.com are Danica Lo and Kevin Sanders. Danica is a New York City Fashion writer, a prior fashion model and author of the book, "How Not To Look Fat." Kevin has styled for the Oscars, Tony's, Grammy's, Golden Globes, SAG and People's Choice Awards. He is known as the Stylist with the Golden Touch and that is because every celebrity he has been a Stylist to for an awards show has come home with the gold. If anyone can help you achieve the celebrity look whether it is fashion or jewelry, Danica and Kevin can.

Cate Blanchett

Kate Landry Large CZ East-West "Right Hand" Ring A large cubic zirconia flanked by engraved leaves with CZ accents makes this sterling silver band the perfect "right hand" ring. Buy it at Dillard's for $22

J & L Designs Large CZ Ring This rhodium-plated, nickel-free ring offers the look and quality of silver, only it's stronger. The etched band features a large faceted jet cubic zirconia. Buy it at Dillard's for $38

Hand-painted ivory enamel cuff One-inch-wide hinged cuff, hand-painted with glossy enamel and plated with antiqued silver. Magnetic closure with safety lock and chain. Import. Inner circumference: 6 1/2". Buy it at J. Crew for $88

Jennifer Lopez

Stephen Dweck Rock Crystal Necklace Sterling silver with faceted and linked rock crystals. Toggle clasp. Buy it at Bergdorf Goodman for $945

Single Row Sculpted Link Necklace Long single strand necklace with sculpted links in varying sizes. 36" long. Buy it at Ann Taylor for $29.99

Crislu Cubic Zirconia Round Stone Tennis Necklace Platinum plating over sterling silver Clear, 19.0 ct. total weight, Clasp closure, 16"L Buy it at Bloomingdale's for $215

Rachel Weisz

R. Dayan Cubic Zirconia Drop Necklace Cubic zirconia necklace and oval drop. Sterling silver clasp and findings. Buy it at Bergdorf Goodman for $970

FANTASIA CZ Antique Set Necklace 22K white gold-plated sterling silver chain link cubic zirconia accents and antique set pendant. Spring ring clasp, 16" long Buy it at Bloomingdale's for $350

Sterling Silver Cubic Zirconia Double Circle Pendant This pendant features round-cut cubic zirconia (2-1/10 ct. t.w.) set in sterling silver. Chain measures 18 inches. Buy it at Macy's for $50

Via Business Wire: The Silver Institute has released a comprehensive report on trends in the global silver jewelry market. The report was prepared, on behalf of the Silver Institute, by GFMS, Ltd., the London-based precious metals consultancy. GFMS Ltd also produces the annual World Silver Survey for the Silver Institute, a role they have undertaken since 1994, and it is the report of record for the silver industry.

Two of the key areas of silver fabrication demand are jewelry and silverware. Since its inception, the World Silver Survey has featured jewelry and silverware as a combined total in the main country-by-country tables. In the report issued today, entitled, Silver Jewelry Report, global statistical series have been produced that separate jewelry and silverware for the first time as well as a detailed review of the country-by-country data.

The report features a 10-year global series for jewelry and silverware, as well as a detailed qualitative analysis of the silver jewelry market. In addition, the report also examines the following key areas:

* A review of trends in silver jewelry fabrication, both at the regional level as well as focusing on countries with manufacturing volumes exceeding one million ounces, including China, India, Italy and the United States. The analysis brings out the main trends, specific to each market that have impacted silver fabrication over the past decade;

* Separate data on the leading silver jewelry consuming nations is provided in this report, including country-by-country data for the 10 largest consuming countries for the 2000 to 2005 period;

* Jewelry consumption, and in particular, competition for silver jewelry. The review is not limited to competition from white or yellow gold but extends to other materials, both precious and non-precious;

* The global trade in silver jewelry, focusing on the top five importing and exporting nations; and

* The impact of trends in the silver price, economic developments and the effect of changing fashion on consumption.

This Silver Jewelry Report makes an important contribution to the transparency and understanding of this fascinating area of the silver market. A copy of this report, may be downloaded from the Silver Institute’s home page: www.silverinstitute.org