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Swarovski Marketing - Over 20 of the World's Most Talented Designers Create Unique Catwalk Jewels

For Fashion Runway Show Wednesday, February 21, 2007 10:30 AM - 10:45 AM, ET

Swarovski, the world leader in cut crystal, debuts catwalk jewelry with its signature event at ACE Gallery in Los Angeles on February 20th, Runway Rocks, a collection of one-of-a-kind jewels created especially for the runway by the world's leading names in fashion and design. The designers participating in this year's show have crafted their ultimate vision of jewelry for the catwalk: a couture piece that perfectly fuses fashion, jewelry and the mood of the moment. Runway Rocks -- launched in London in 2003 -- has traveled to Paris, New York, Barcelona and Tokyo, and comes to Los Angeles for the first time this year. WHO: The Runway Rocks show, styled by Patricia Field, will include designs from Cate Adair, Christopher Kane, Tae Ashida, Shaun Leane and Philip Treacy for Alexander McQueen, Tarina Tarantino and more. Celebrities expected to attend include: Zac Posen, Alexandra Holden, Nia Long, Alex von Furstenberg, Ellen Pompeo, Minnie Driver, Tea Leoni, Marcia Gay Harden, Courtney Love, Kristin Cavaleri, Fran Drescher, Tara Reid, Ron Livingston, Cheryl Tiegs, Deborah Anderson and more. B ROLL: Red carpet arrivals, celebrity and designer soundbites, fashion runway and jewelry footage and soundbites with Nadia Swarovski, V.P. of International Communication. WEBCAST: To watch live streaming coverage of the show, visit http://www.swarovskisparkles.tv/ February 20, 2007 / 10:30 PM Eastern (7:30 PM Pacific) MORE: Celebrities who chose Daniel Swarovski accessories for various awards-related activities last year include: Madonna, Teri Hatcher, Kristin Davis and Jennifer Love Hewitt. Jennifer Lopez, Beyonce, Sharon Stone and Penelope Cruz were also seen sparkling on the red carpet in Swarovski. For further information, visit http://www.swarovskisparkles.com/.

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