Jewelry PR Division

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House of Taylor Jewelry Introduces Elizabeth 'Red Carpet Collection' at the Oscars

House of Taylor Jewelry, Inc. (Nasdaq: HOTJ), an international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, today announced the company will showcase jewelry designed by Dame Elizabeth Taylor at the Beverly Wilshire Hotel in anticipation of the 79th Annual Academy Awards.

The Elizabeth Red Carpet Collection features seven distinct jewelry suites including Masquerade, a diamond, ruby and blue sapphire encrusted necklace with matching chandelier earrings; Daisy, a necklace and earrings set with yellow sapphires, emeralds and diamonds; and the Moon and Stars Suite, a necklace with matching bracelet awash in diamonds and pearls.

For Fashion Runway Show Wednesday, February 21, 2007 10:30 AM - 10:45 AM, ET

Swarovski, the world leader in cut crystal, debuts catwalk jewelry with its signature event at ACE Gallery in Los Angeles on February 20th, Runway Rocks, a collection of one-of-a-kind jewels created especially for the runway by the world's leading names in fashion and design. The designers participating in this year's show have crafted their ultimate vision of jewelry for the catwalk: a couture piece that perfectly fuses fashion, jewelry and the mood of the moment. Runway Rocks -- launched in London in 2003 -- has traveled to Paris, New York, Barcelona and Tokyo, and comes to Los Angeles for the first time this year. WHO: The Runway Rocks show, styled by Patricia Field, will include designs from Cate Adair, Christopher Kane, Tae Ashida, Shaun Leane and Philip Treacy for Alexander McQueen, Tarina Tarantino and more. Celebrities expected to attend include: Zac Posen, Alexandra Holden, Nia Long, Alex von Furstenberg, Ellen Pompeo, Minnie Driver, Tea Leoni, Marcia Gay Harden, Courtney Love, Kristin Cavaleri, Fran Drescher, Tara Reid, Ron Livingston, Cheryl Tiegs, Deborah Anderson and more. B ROLL: Red carpet arrivals, celebrity and designer soundbites, fashion runway and jewelry footage and soundbites with Nadia Swarovski, V.P. of International Communication. WEBCAST: To watch live streaming coverage of the show, visit http://www.swarovskisparkles.tv/ February 20, 2007 / 10:30 PM Eastern (7:30 PM Pacific) MORE: Celebrities who chose Daniel Swarovski accessories for various awards-related activities last year include: Madonna, Teri Hatcher, Kristin Davis and Jennifer Love Hewitt. Jennifer Lopez, Beyonce, Sharon Stone and Penelope Cruz were also seen sparkling on the red carpet in Swarovski. For further information, visit http://www.swarovskisparkles.com/.

Diamond.com and ICE.com, the leading online providers of high quality jewelry, are proud to announce that their companies’ jewelry will be showcased at a new, glamorous red carpet affair for celebrities and movie industry insiders during Hollywood’s high-profile Academy Awards week.

Movie stars and other celebrities attending this special event will receive complementary gifts of Diamond.com and ICE.com jewelry which they may wear to various glittering pre-event and post-event Oscar parties.